LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, March 8, 2013

Aimee in America! | Trend Spotting: Graphic Stripes...

Hey Fashionable Dudes & Bettys!

It's not technically spring yet, but with Autumn-Winter 2013/14 on my mind already I'm so bored of winter 2013. As seen on the runways for this Spring/Summer season way back in September stripes have been appearing everywhere lately. I wasn't really sure of another return of this trend when Elle wrote that "thick or skinny, horizontal or vertical, it's a trend to watch." I do like some cute pinstripe and wide navy and white stripes are cute for nautical summer looks- but 2013 has been all about lighter blues, mint green, and bold prints. Abercrombie's #ABERCROMBIEHOT collection has been especially on trend print and colour wise, so this week I pulled some pieces from Abercrombie and Hollister for this spring's graphic stripe trend.






Top Row: The HCo Laguna Nigel Tank (US$15) in white has wide blue white stripes- just on the back- a cute update of the stripes trend. I really like the easy fit (like all of the shirts in the above photo) and curved hem too; it's a bit like a grey striped tank top I got from abercrombie a year or two ago. The A&F Belle Tee (US$20) in white and blue stripe also does stripes a little differently with a 'mixed stripe patern'. With the hi-lo hem, it would be great with some high rise shorts. The HCo Tecolote Canyon Shirt (US$39.50) in white stripes is fantastically nautical- perfect for the summer on the pier or beach.

Second Row: The A&F Keegan Shirt (US$48) in navy stripe and hi-lo hem has the classic white and navy stripes with three narrower white stripes for every wider navy one. The contrasting red inside the collar is a nice detail too. This one's on my spring break to-buy list. The A&F Kaela Tee (US$30) in navy stripe is a flagship exclusive with a hi-lo hem and contrasting colour stripe. The A&F Isabelle Dress (US$68) in blue stripe, available online only, is totally casual and preppy with its hi-lo scoop hem and empire waist.






Top Row: The HCo Shady Canyon T-Shirt (US$19.50) in turquoise and navy stripe has a v-neck collar and the same contrasting colour stripe like the bettys' Kaela shirt. The HCo Old Town Shirt (US$39.50) in blue stripe actually has both turquoise and blue stripes. It's a very hot summer update from months of flannel button downs and plaid. HCo La Jolla Cove Polo (US$20)  is bright with its neon mint colour.

Second Row: The A&F Bear Run Tee (US$30) in light blue stripe does also come in the classic wide navy and white stripes, but the blue is so fresh and 'spring 2013'. The  A&F Wanika Falls Tee (US$30) in green stripe has narrower stripes than the Bear Run Tee, and again with contrasting colour at the collar. It also does not appear to have a front pocket, though one is listed in the shirts' details on Abercrombies's website. The A&F Summit Rock Tank (US$28) in navy and white stripe is a hot tank top version of the stripe trend with some more contrasting colour detail trim.

What do you think of the return of stripes and all the contrasting colour details? How do you like to wear them? Let me know in the comments below.

Happy Weekend...
Stay Fabulous&FIERCE!
xoxo Aimee ♥


P.S. Bettys have you seen Hollister's 'Pick Your Mix' page?