LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, March 29, 2013

Aimee in America! | Fiercely Fit

Hey Fashionable Dudes & Bettys!

It's almost April, my calendar is filling up with parties and other events, and my mind is on lazy beach days. It's actually starting to feel like spring... was that too premature?- hope I didn't jinx it! Before all these events and beach days it's time to hit the gym.

Citius, Altius, Fortius ("Faster, Higher, Stronger").




Dudes (on the left): Show off those biceps with the Hollister Co. Orange County Tank (US$15) in navy and white stripe. Or go HCo lifeguard style and show off the abs too. ;) Go from gym to field in HCo Athletic Shorts (US$20) in white, which hit at the knee. These shorts, like most this season, are 70% cotton, 30% polyester (some are a 60/40 cotton/polyester mix). But Abercrombie& Fitch does have a pair of 100% polyester Athletic shorts. Polyester draws sweat from your body and helps cool you down while working out.

Bettys (on the right): I may have done a lot of pink this week (I didn't add the all pink bag with the coral straps though...). Starting with the bag- so many cute bags for bettys at A&F stores right now, sorry boys- the Gilly Hicks navy yoga bag (US$49.50) is around the size of a wider tote at 13.75" x 17.25". Carry everything you need to go from gym to aprѐs-gym frappuccinos. Checking out hotties during both- a must. The GH Batemans Bay Active Tank (US$18) in pink (navy and white would be cute too) is both super stylish with 'slimming seams' on the sides and a racerback and water (ie. sweat) absorbent. Not compromising practicality for style again, the GH Elizabeth Bay Shorts (US$18) in navy is 100% polyester with mesh sides and contrasting pops of colour.

And don't forget your body sprays; leave the sweaty gym scent in the locker room. (A&F Mens Body Spray) (A&F Womens Body Mist)

Happy Weekend,
Stay Fabulous&FIERCE!
xoxo Aimee ♥

P.S Athleticism and Style have been part of Abercrombie&Fitch's image since its beginning as an NYC outdoor sporting goods store- Read more on the TSOF's Fierce  A&F Page.