LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, February 18, 2013

Jennifer Lawrence Abercrombie & Fitch Photoshoot Recollection...

American actress Jennifer Lawrence is a true rising star: "America's Kickass Sweetheart" and "[the] most talented young actress in America," proclaimed RollingStone. A blockbuster warrior and critically acclaimed for her incredible talent, Lawrence has garnered the distinction of being the youngest actress to ever be nominated for two Academy Awards (Oscars) for Best Actress. And as has become apparent, she is too good at her craft to be a successful Abercrombie & Fitch model...

Earlier this month, Lawrence was a guest on Conan O'Brien's late-night talk show, Conan. In one instance, he brought up the subject of her having modeled before. A good sport – pun intended! – Lawrence shared with Conan about how she was not Abercrombie girl-model material during a mock-(American)football shoot. Instead of mock-playing, she brought authentic energy and spirit into her photoshoot while performing with other models. After the photoshoot, her agent discovered that Lawrence was cut out of the campaign; and instead of giving an explanation, the Company merely sent over Lawrence's photos. It's unspecified for which campaign this was. (She had previously mentioned her A&F photoshoot story casually back in 2012 after interest in her escalated due to her meteoric rise from The Hunger Games). Lawrence and Conan laughed it up because it was humorous her recollections of the shoot...and she could also laugh for the fact that it ultimately wasn't her loss...