LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, February 26, 2013

Cameron In Scotland | #SoChill Spring-Style + Abercrombie kids on Savile Row...

Hey Dudes & Bettys!

How are y'all?

This week, the sun has finally came out and the temperatures have risen! It's finally starting to feel like Spring over here. Temperatures reached a high of 7°C (63°F). I know it dosen't sound much to all you lucky people in warmer countries, but over here, it's shorts and tees weather! Haha.

 Anyways, I'm going to pick my favourites for Spring from A&F and HCo. I'll ask some of my female friends to pick the girls merchandise, and will post that next week!

 Hollister Dudes:



Left side: Monarch Beach Shirt, shown in blue, £40 (US$39.50)
               Salt Creek Shorts, shown in white, £42 (US$44.50)

Centre Column: So Cal Body Spray, one size, £15 (US$15)

 Right side Classic Beach Flip Flops, shown in Blue & Green, £15 (US$15.50)
                Ocean Beach Swim Shorts, shown in Turquoise Ombre, £39 (US$39.50)



Abercrombie & Fitch Men:


Left side: Henderson Lake Tee, shown in light green, £28 (US$30)
               Lake Road Shorts, shown in white, £42 (US$50)

Centre: A&F 1892 Cologne, shown in green, £55 (US$50)

 Right side: Bold Color Flip Flops, shown in green & blue, £22 (US$20)
                 Boreas Mountain Shirt, shown in green stripe, £68 (US$68)

There you have it guys! What do you think of my choices? What would you pick? Leave me a comment below.


Oh, I nearly forgot, haha! I have some developments to finally share on the planned Abercrombie kids flagship in London. On the 5th of February, Westminster City Council refused the plans Abercrombie & Fitch had put forward for it's first UK childswear store. The chairman of the planning and development commitee, Alastair Moss quoted, "The applicants don't seem to understand the importance of a Grade II Listed building, and their proposal is utterly unacceptable, they need to play by the rules - as I can't overstate the significance of protecting this area and preserving the heritage of the Row." A public enquiry, when the public have their say on what should happen, was supposed to have initiated on February 12. I highly doubt that the public enquiry will help A&F due to the protests last July. One anonymous tailor stated, "I don't think anyone objects to moving forward, but a chain store selling crappy clothes to ghastly people isn't really the direction in which we should be traveling." Really? I don't agree.

What is your opinion on the situation? Leave a comment below and I'll be sure to get back to you!

Stay FIERCE!
 ~Cameron
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