LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Saturday, January 26, 2013

LETTER FROM THE EDITOR! | BLOOM OF THE #NEWLOOK...

They call it the representative of change. Seen as the embodiment of a novel expression; by design, it inspires the dawn of a new perception. Born out of inspiration with an eye towards the future, it takes form anew on frames and foundations of periods past. They call it the representative of change... They call it the #NewLook...

My fellow readers, it’s been a long time since my last Letter from the Editor, but such absence is no longer within sight of my agenda. To you, I write spirited and enraptured for it is the dawn of Spring 2013 and of a new chapter in The Sitch on Fitch. "Things will never be the same again," we promoted on our Facebook page, and surely they never will be the same henceforth....

As you might have noticed, The Sitch on Fitch has been boldly rebranded in reflection of an exciting new stage in its evolution. In essence, we are no longer all about news, but about style content, as well, which is now being pushed to the forefront of our offerings in equal footing with news. As a new feature, The Sitch on Fitch Playlist has heightened the visitor's experience to an ambiance unparalleled in the blogosphere. Performance-wise, THE HOTTEST BLOG is now belonging to what we can cheekily call "the millionaire blogs club" – blogs generating well more than one million all-time views. The launch of this "rebranding season" has furthermore brought in a new wave of higher-grade graphics and unprecedented visual detail to form new foundations for the future. The Sitch on Fitch is no longer a mere blog, it's a brand...a signature brand of pioneering fanaticism, and this #NewLook is its iconic quintessence.

I furthermore want to share something with you that I refrained from publicly sharing for months: notable members of A&F Home Office read and keep a "close eye" on The Sitch on Fitch. (Honestly, I wanted the right opportunity in time to share this on the blog, and this is now it). I was first contacted, actually, back in April 2012 by a corporate recruiter after the social media team first came across the blog. She approached offering me opportunities with the Company. However, for personal reasons, I was unable to proceed with obtaining possible employment at Home Office. Nevertheless, she told me that if anything she wanted to express the Company's appreciation for The Sitch on Fitch. Readership from the Company and its employees, however, now extends from the Company's upper echelons and on down to the impact members, store models, and Hot Guys. It was very humbling when a store model emailed me, thinking the The Sitch on Fitch to be an experimental Home Office project, upon his first discovery of the site. But The Sitch on Fitch is not by Abercrombie & Fitch. It's a devoted non-profit fan blog... And our pursuit of perfection is only equal to the power of passion.

Impeccable attention to detail and authenticity is what marks The Sitch on Fitch exceptional within the world-spanning A&F Fan community. I literally could not wait for the launch of Spring 2013 because it is the start of something greater on THE HOTTEST BLOG... something greater that transcends this #NewLook which is only the new signature platform. Throughout the season, more all-new features will be introduced along with the return of the reconstructed A&F Family pages on The Sitch on Fitch. So look for that coming up and more!

I leave you off with this incontrovertible statement: The Sitch on Fitch is a recognized global effort redefining the meaning of fanaticism...

Stay FIERCE!

C.E.R., Editor-in-Chief


P.S. The new 'The Sitch on Fitch' logo was inspired by, and pays a homage to, two things from A&F's past. Only a hardcore Abercrombie & Fitch fan will be able to tell me what those two things are. Think you know? Leave your answer as a comment below! Also, if you know the answer or not, leave me feedback on the #NewLook, as well...