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Thursday, January 24, 2013

Coming Up! Hollister in Tianjin, China Opening February 2...

Mark your calendars, Tianjin!
Another Abercrombie & Fitch Co. opening in China (中国)? You betcha! The Hollister division of the Company is gearing up to bring the Southern California fantasy to Tianjin (天津). Opening inside the Tianjin Galaxy International Shopping Center (a recently opened commercial mall located in the Hexi District 河西区), HCo Tianjin will be the fourth Hollister store in mainland China (after Shanghai, Shenzhen, and Beijing) and the sixth overall in Greater China (including two previous openings in Hong Kong)...

Doors will be opening on February 2 (2月2日) at 10:00 (10点; China Standard Time). The date has been strategically set to fall at the time when the nation preps for Spring Festival, or 春節 (what the West calls "Chinese New Year" as it's the beginning of the traditional Chinese calendar). To give you perspective as to how big 春節 is in China, consider this description: "Chinese New Year is the main event in the annual calendar, the equivalent of Thanksgiving, Christmas, and New Year's Day in the United States rolled into one." So naturally, the Company is hauling in some beefcake to join the celebrations in honor of 春節!

Watch the short promotional HCo Tianjin vid, made exclusively for Chinese audiences, (here).

Stay FIERCE!