LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, January 24, 2013

Coming Up! Hollister in Tianjin, China Opening February 2...

Mark your calendars, Tianjin!
Another Abercrombie & Fitch Co. opening in China (中国)? You betcha! The Hollister division of the Company is gearing up to bring the Southern California fantasy to Tianjin (天津). Opening inside the Tianjin Galaxy International Shopping Center (a recently opened commercial mall located in the Hexi District 河西区), HCo Tianjin will be the fourth Hollister store in mainland China (after Shanghai, Shenzhen, and Beijing) and the sixth overall in Greater China (including two previous openings in Hong Kong)...

Doors will be opening on February 2 (2月2日) at 10:00 (10点; China Standard Time). The date has been strategically set to fall at the time when the nation preps for Spring Festival, or 春節 (what the West calls "Chinese New Year" as it's the beginning of the traditional Chinese calendar). To give you perspective as to how big 春節 is in China, consider this description: "Chinese New Year is the main event in the annual calendar, the equivalent of Thanksgiving, Christmas, and New Year's Day in the United States rolled into one." So naturally, the Company is hauling in some beefcake to join the celebrations in honor of 春節!

Watch the short promotional HCo Tianjin vid, made exclusively for Chinese audiences, (here).

Stay FIERCE!
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