|Mark your calendars, Tianjin!|
Doors will be opening on February 2 (2月2日) at 10:00 (10点; China Standard Time). The date has been strategically set to fall at the time when the nation preps for Spring Festival, or 春節 (what the West calls "Chinese New Year" as it's the beginning of the traditional Chinese calendar). To give you perspective as to how big 春節 is in China, consider this description: "Chinese New Year is the main event in the annual calendar, the equivalent of Thanksgiving, Christmas, and New Year's Day in the United States rolled into one." So naturally, the Company is hauling in some beefcake to join the celebrations in honor of 春節!
Watch the short promotional HCo Tianjin vid, made exclusively for Chinese audiences, (here).