LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, January 1, 2013

Cameron in Scotland! l Have a FIERCE New Year...and Let's Get into Spring Preview!

Hey Dudes and Bettys! How are you all?

Happy New Year to all my readers around the world! I hope you all have had a FIERCE year, but if not don't worry, I'm sure 2013 will be even Fiercer!

So guys, this week I am going to review the new Hollister collection. As I have mentioned in previous posts, Hollister has been growing in popularity over her for quite some time now. Ever since the rush started to grow, the seagull has gotten fatter, the Hollister font on the clothing has grown, and California-inspired beach houses have started to pop up everywhere...and I'm not talking about real estate when I say that. ;) Anyway, my point is that Hollister has become furthermore commercialised on a greater scale. It's becoming more like Nike. But don't get me wrong, I still love it!

So, we'll start with Dudes. I've picked 4 items that I would buy. 2 Items that I wouldn't. I'm sure you guys will have your own opinions on the new season, so drop me a comment below!

I would buy:
  • All-Weather Competition Jacket (£79)
  • Destroyed Medium Wash Skinny Jeans (£60)
  • Little Dume Tee in Heather Grey (£20)

I wouldn't buy:
  • San Clemente Swim Shorts in Navy & Pink (£39)
  • Light Wash with Paint Hollister Skinny Jeans (£60)





For Bettys, I got my best friend Danielle to pick 4 things she would buy, and 2 things she wouldn't, like I did above for Dudes.

Danielle would buy:
  • North Jetty Jacket in Navy (£69)
  • Super Light Wash Capistrano Shorts (£34)
  • Seaside Reef Tank (£29)

Danielle wouldn't buy:
  • Big Dume Hoodie (£40)
  • Bluebird Beach Skirt (£34) 






So there you have it guys! That is what Danielle and myself think. Check back next week for some more tips on what's hot and not!

Don't forget to drop me a comment below on what you think...

~Cameron
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