LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, August 9, 2012

The Beautiful Pedder Building at the Center of the Abercrombie Craze in Hong Kong!

It's not just at Hong Kong...around the world, thousands of fans are paying close attention to the exciting happenings leading up to the upcoming historic opening of the first Abercrombie & Fitch in China! At the center of the A&F Hong Kong craze is the iconic Pedder Building (addressed at 12 Pedder Street, Central, Hong Kong Island) which has been beautifully brought to its architectural awe as the home of this privileged new flagship!

From our fantastic on-site Hong Kong contributor (F.L.), check out these incredible photographic highlights of the magnificent building...



 



 



 



 



 






Completed in 1924 by Palmer and Turner Architects, the Pedder Building is today a Grade II structure of significance as a historical remnant of the colonial days of Hong Kong. It was originally owned by So Shek Chung who soon sold it to Ng Wah in 1926. In that same year, the German trading business Jebsen & Company, founded in Hong Kong in 1895 (three years after the founding of A&F in New York City in 1892), moved in. By the 1990s, Jebsen & Company moved out and and in moved Shanghai Tang – a specialty retailer of high-end Chinese fashion and owned by the world's second largest luxury goods group, the Compaigne Financière Richemont. However, Shanghai Tang inevitably lost its position in the Pedder Building, by April 2011, due to its losing in bidding war against Abercrombie & Fitch. The rest is history...

Stay FIERCE!

The Sitch on Fitch thanks its contributor in Hong Kong for the photo exclusives! The photos in this post are owned by The Sitch on Fitch HK contributor, F.L., and may not be used without permission by the author.
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