LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, August 18, 2012

From a Little Place Called Hong Kong...An A&F Girl in HK!

♡Hey there boys and girls!!!!♡

My name is Grace but you can call me Gracey. (: I will be writing for The Sitch on Fitch as the "A&F Girl in Hong Kong" :P I'll be updating you AF fans with the LATEST news and fashion tips from Hong kong. I'm so happy to be one of the contributors of this amazing blog. To me, it is definitely an honor! :)

Since the opening of Abercrombie at the Pedder Building, I've been dropping by the store whenever I'm free...chatting, chilling and taking pictures with the models and staff...





I enjoy hanging out in the store, and simply listening to the songs in the store makes my day! :) This season's Back-to-School 2012 playlist is addicting. I think of the songs every second of every minute even when I'm NOT at the store! LOL!!

And here are some of THE HOTTEST GUYS I hung out with and had the opportunity to chat up with during the incredible 10 Days of A&F Hot Guys!






The A&F Hong Kong events were crazy in HK: let me share with you!

Following a series of flamboyant promotion activities, the grand opening of Abercrombie and Fitch was held on 11 Aug with the doors opened at 11:08AM (HKT). However, there was a line already at 6AM at the historic Pedder Building in Central. My friends and I arrived at the the line at 7AM, and people were all feeling super excited to get in. Twenty minutes before the doors opened, a selected army of A&F hotties from all around the world – and who were absolutely abs-tastic!! – were wearing nothing but red shorts and came in a line and started clapping our hands. The moment which every single Abercrombie fan had waited for had finally arrived. When we stepped into the store, models standing right next to the door were welcoming us with warm smiles and greetings; the chandelier there was grand; all the staffs were smiling and dancing on beats; and everyone was feeling the rhythm of the music, getting their vibes on, enjoying their time in the store. The atmosphere was exotic and the design was amazing, and the lighting was dim and mysterious. It's decked out in its traditional black and gold colour. The products on the shelves were neat and tidy with everything organized. The staff members – who were probably not as exciting as the shirtless hotties ;) – were very helpful and their attitude was sincere and it's obvious that all of them were delighted to help. They all served us with hospitality.

Hong Kong is definitely a suitable market for Abercrombie & Fitch because Hong Kong is one of the most modern, fashionable cities. I firmly believe Abercrombie will have a bright future. Since Hong Kong is a shopping paradise for tourists, especially for mainland Chinese, it is perfect for the future success of A&F here!

Within the flagship store, me and my friends went to the basement where all the menswear were placed and variety of clothes were displayed on the mahogany(?) wooden shelves and cupboards tidily. We were smothered in AF's signature scent... The tee shirts and polo shirts were placed orderly according to the colors and sizes. After that, we passed the ground floor and went on the first and second floor, where the womenswear were located. The girls went crazy when they saw the new collections: the snow white Adriana tank and the Mandy blazer as if they have entered their heavenly palace...

Sooo, among all the collections of Abercrombie & Fitch, I personally LOVE LOVE LOVE the classic hoodies and cardigans. Although the designs are sometimes simple, you can wear them with basically everything! :D What is your favorite?? Let me know!! Leave a comment or question below on whatever...clothing, or the models, or about the amazing new store! :) I can't wait to read your feedback! ♡

STAY FIERCE!

Gracey xx