LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Friday, May 18, 2012

A Rugby Ralph Lauren Summer 2012 Photo Quite Similar to a Hollister Piece...

And so the Summer season has begun! New styles, new looks, and, for some, new marketing photography. Rugby Ralph Lauren has recently released its Summer 2012 campaign. One particular piece from the selection of Rugby photos is strikingly similar to Hollister Back-to-School 2011...



Rugby Ralph Lauren, Summer 2012  |  (image source)


Hollister Co, Back-to-School 2011  |  Photo by Bruce Weber


Dude, that's quite a coincidence... This year, summer in the Hamptons looks kinda like Back-to-School 2011 in Southern California!

Stay FIERCE!