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Saturday, April 28, 2012

So HOT! Abercrombie & Fitch Hamburg Flagship Now Open!

Camera ready! The hottest store models in Hamburg open shop!  |  (image source)
Hamburg is officially FITCHED! Clad in their uniform of A&F Ivy League Heritage, the hottest store models in the city opened doors to the all-new Abercrombie & Fitch flagship store on April 28 at 10:00 (Central European Time)! Germany is now the second international market in the world, apart from Japan, to boast two locations of the Abercrombie & Fitch brand...how awesome is that?!

As the second largest and richest city in Germany, Hamburg's privileged status has further risen as now home to another incredible world-class Abercrombie & Fitch flagship. Located in northern Germany, Hamburg plays it cool with its rich cultural heritage as major tourist destination for German and international travelers. About 1.8 million people, and over 4.3 million in the metropolitan area, give live to this wonderful city. Oh, and Hamburg's port is steeped in history and is the second greatest port in Europe! Cool, enough? Yes, indeed!

And as only the best spot in town will do – one storied in cultural significance and architectural integrity – A&F Hamburg is housed within the historic Alte Post building, on Poststraße, right at the heart of Hamburg, in the Hamburg-Mitte borough. After the city's Great Fire of 1842, the Franco-German architect Alexander de Chateauneuf was put in place to built the Alt Post building between 1845-1847. Its German name Alte Post means "old post" because it was originally the home of the Thurn and Taxis Post as well as Hamburg's post office; and it later became the post office of the North German Confederation.

As the decades passed by throughout the 20th century, various tenants came to occupy Alte Post. By the late-2000s of the 21st century, Alte Post began to undergo renovations to accommodate commercial retail practices. The structure was acquired by Stenham Property in 2007 which invested in the property as one of its German real estate ventures. By February 2011, reputable real estate insiders were hinting that Abercrombie & Fitch was moving into Alte Post and would be occupying around 2,000 square meters (21,000+ square feet). Work for the future flagship did not begin until the latter half of 2011. In a move unlike ever before, A&F announced the opening date for an upcoming store five months ahead when it erected a hoarding wall for A&F Hamburg with the date given as "26.4.2012"...it would be pushed back by Spring 2012. On 16 March 2012, Alte Post was awarded the Special Jury Award by the MIPIM – "the world’s pre-eminent property trade fair, held annually in Cannes," where "each year the most innovative, ambitious and exciting real estate projects battle it out for the prestigious MIPIM Awards."

Ultimately, Alte Post is a "landmark" building in Hamburg and an outstanding example of the distinguishable Nachbrandarchitektur style of Hamburg. Stenham Properties refers to the place as a "prime landmark building in outstanding retail and office location" for being "in the heart of Hamburg's prime retail area." It couldn't be anymore perfect for a brand as Abercrombie & Fitch...

To spread excitement far and wide (and to bring in a heat wave of classic A&F sex-appeal to the northern German city), on Friday, April 21, Abercrombie & Fitch flew into Hamburg 50 of its hottest guys from its international flagships around the world! Decked in FIERCE red hoodies, dark-wash slim jeans, and signature leather treds, the guys stood outside Alte Post hanging out and taking photos with the awesome fans. The promo event of chiseled-abs galore remained throughout the rest of the week leading up to the opening...

The stoked guys and girls of Hamburg began lining up outside the doors by the hundreds in the early morning of Saturday, April 28! ...The doors officially swung open at 10:00 (Central European Time)... Hamburg, welcome to the list of the world's hottest cities!


WE LOVE HAMBURG!


Stay FIERCE!



The location of Alte Post, Poststraße in Hamburg. Click on image to expand.
Image by Google Earth used here for illustrative purposes only.

P.S. If you have visited A&F Hamburg and would like to share your own pictures with us, then please email them to anfnewsnow@aol.com. :)