LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, March 16, 2012

'Bout Love! Abercrombie & Fitch Spring 2012 Films - Part 3...

Classic Abercrombie guy bonding!
For the love of exercise or for the love of guys, or both! ...You have your pick!

FIERCE passion and adrenaline run through in Bruce Weber's third installment of films for A&F Spring 2012! This short film is the ultimate embrace of what's at the core of Abercrombie & Fitch: a romanticism for male athleticism, male comradeship, and the male form...man, oh man, oh man. And, people, it is so intense that sweat shorts will drop! All you gotta do is "make it 'bout love"...

It all goes down playing to the melody of Make It 'Bout Love (Georgie's Anthemic Original Radio) by Hold on to Peace - a song from the Christmas 2011 A&F playlist.

Check out highlights from the awesome video below...


 



 



 



 






 



 



 












 






 















 






 



 









 



 



 






 



 






Well produced, high-quality workmanship from the master Bruce Weber for Abercrombie & Fitch... It's a classic!

If you haven't seen this film, or any of the other two, then you must head on over to 'Experience A&F' at abercrombie.com. Hasn't this Spring season been a splash?!

Stay FIERCE!
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