LAUNCHED IN AUGUST 2010, 'THE SITCH ON FITCH' TITLE SEIZED PUBLISHING IN SEPTEMBER 2015. AN INTELLIGENT, NAVIGABLE ARCHIVE WILL BE MADE AVAILABLE SOON. FOR THE LATEST ON ABERCROMBIE & FITCH BRAND, VISIT @ABERCROMBIE.TSOF ON INSTAGRAM. THANK YOU.

Friday, March 16, 2012

'Bout Love! Abercrombie & Fitch Spring 2012 Films - Part 3...

Classic Abercrombie guy bonding!
For the love of exercise or for the love of guys, or both! ...You have your pick!

FIERCE passion and adrenaline run through in Bruce Weber's third installment of films for A&F Spring 2012! This short film is the ultimate embrace of what's at the core of Abercrombie & Fitch: a romanticism for male athleticism, male comradeship, and the male form...man, oh man, oh man. And, people, it is so intense that sweat shorts will drop! All you gotta do is "make it 'bout love"...

It all goes down playing to the melody of Make It 'Bout Love (Georgie's Anthemic Original Radio) by Hold on to Peace - a song from the Christmas 2011 A&F playlist.

Check out highlights from the awesome video below...































































































Well produced, high-quality workmanship from the master Bruce Weber for Abercrombie & Fitch... It's a classic!

If you haven't seen this film, or any of the other two, then you must head on over to 'Experience A&F' at abercrombie.com. Hasn't this Spring season been a splash?!

Stay FIERCE!