LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, February 17, 2012

Spring Swim! Abercrombie & Fitch Spring 2012 films - Part Two...

A dive into Spring cool!  |  (image source)
Has this Spring season at Abercrombie & Fitch got you hot, hot, HOT?! Get the ultimate cool-down with Part Two in a series of short films by A&F!

Wrestling-fun in the pool has never looked hotter... And what a better way to make a splash then in your A&F athletic sweat shorts! With a cool 1 minute and 30 seconds playing to the beats of Resurrect Me (Life Me Up) [Hex Hector's Live Vibe Radio Edit] by Marty Thomas, you may as well need a resurrection from all the wet action!

And because it is a Bruce Weber production, every screenshot it an ultimate art form... Check 'em out!






 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 



 






If you haven't yet seen this, or any of the films, then head on over to the 'Experience A&F' feature online abercrombie.com!

Stay FIERCE!
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