LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, January 16, 2012

Gilly Hicks in Spain? That's the Rumor!

Gilly in Spain, dude?!  Oh yeah!  High-five!  LOL
Gilly Hicks en Españia?! Rumor has it that the Cheeky Cousin of Abercrombie & Fitch may be opening shop in Spain in the near future!

Along with its ambitious plans for Germany and the United Kingdom, Abercrombie & Fitch is pushing through in expanding in Spain. As we all should know, the Company began its retail presence in the nation on 30 September 2010 with the opening of its first Hollister Co shop. Since then, the HCo brand has opened 8 shops. The Abercrombie & Fitch brand then entered the Spanish market on 3 November 2011 when it swung doors to its Madrid flagship; it is now on track to open in Barcelona possibly in 2013. And now its seems that the Company is also accessing opportunities for its Gilly Hicks brand!

As Ana Fernándes, manager of A&F Madrid, shared with Modaes.es (a Spanish fashion retail online magazine), Abercrombie & Fitch is "looking" for retail opportunities for Gilly Hicks. If such a plan is indeed in motion, then it is currently in its early stages - scouting for possible retail spots to open up the first shop. Fernándes refused to offer furthermore details.

Where would it open? Naturally, the high contender is Madrid. That's where A&F and HCo first opened. Nevertheless, Spain's first Gilly Hicks could well open in some other city as a vehicle to test the market for the brand...similarly to the Gilly Hicks opening in Oberhausen, Gemany. Or not. Who knows. But Madrid is definitely the top choice.

As to when it would open, assuming that the plan falls through, we can speculate in 2013 or 2014 - no later than that.

The first Gilly Hicks in Spain! This is definitely something to watch out for!

Stay FIERCE!
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