LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, January 10, 2012

Abercrombie & Fitch in Singapore Video! The Hottest Highlights from THE MAIN EVENT!


The moment of a lifetime...THE MAIN EVENT!
"Just follow me all over the world,
And you won't even notice what hit you babe..."

The longest and most aspiring promotional video by Abercrombie & Fitch, The Main Event is an amazing 2:07 minutes of FIERCE cool! Capturing the headlining pure euphoria and intensity of international fanaticism for this globally iconic brand, the video beautifully embodies A&F's aspirations of bringing the hottest lifestyle to its fantastic overseas fans! The cheeky fun, the smiles, and all the excitement partying with the models and the fans...it all plays to the thumpin', fist-pumping romanticism of Ola's All Over The World (Cahill Radio Edit). It's complete awesomeness!

The Main Event video was released on January 6 on the A&F Facebook page: if you haven't seen it yet, then you need to head on over (here)!

Check out the hottest screenshots from The Main Event!


Moose marks the spot!



A Chinese language newsprint with the Singapore Lion fountain in the background.







Red-hot and FIERCE!







Thumbs up, indeed!













These girls were the first in line...and the first to walk inside!

Looking up from the lower level to the ground floor above.





The half-naked guy handing her the polaroid photo...she's so bashful! LOL

















Shopping at A&F Singapore...Winner! LOL



Quite awesome, wouldn't you say?! A&F Singapore marks the overall third Abercrombie & Fitch in Asia and the first in the Southeast Asian region. Located at 270 Orchard Road in Knightsbridge...
it's the ultimate destination for Casual Luxury!

The Main Event video by the A&F Marketing Team is the conclusion to the amazing coverage of Abercrombie & Fitch in Singapore! We should really thank them for their amazing work!

As for us here on The Sitch on Fitch, honestly, the opening of A&F Singapore came as a huge relief as the grand finale to the epic and busy Christmas 2011 store openings! There was just so much pressure and anticipation building up towards December 15 when the flagship finally opened (and that does not even include D├╝sseldorf and Brussels!), but the excitement made everything worth it! Hopefully, we did our job and you enjoyed it all!

Finally, out of 150+ screenshots from the video, the 33 images in this post are the lucky ones which made the ultimate cut! It was lengthy proccess - this video is so long! - involving painstaking, and very tough, choosing. Everything from a person's pose to their clothing, from the lighting to the camera angle, was scrutinized. There were 5 other more shots in the second-to-last selection of 38 pieces. Nevertheless, it all came down to this - a collection of the best highlights from THE MAIN EVENT!

WE LOVE SINGAPORE!

Stay FIERCE!

All images in this post are screenshots from The Main Event promotional film by Abercrombie & Fitch. They are used here for illustrative purposes only.