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Wednesday, December 28, 2011

Worst Product of 2011? Abercrombie's Push-Up for Girls...


A "padding" bikini top in ruffle triangle style from the collection.
$24.50 USD  |  abercrombiekids.com, March 2011
The folks at Fitch Path in Home Office's design quarters probably thought it would start a revolution. Mothers would think it so cute. The Spring 2011 push-up bikinis collection, designed to be worn on 7-to-14 year-old little girls, would be splash! Right? ...Hell no.

Launched in March 2011, the product was fired upon across the United States for further sexualizing little girls and, in effect, indirectly sponsoring pedophilia by "[sending] out really bad signals to adult men about young girls being appropriate sexual objects." People were seriously bombarding the abercrombie kids Facebook page with detailed negative comments. The ENTIRE page was filled with complaint after complaint for days on end in late-March. Moral groups, child development experts, psychologists, sociologists - everyone was voicing their opinions on the heated controversy. Abercrombie & Fitch changed the "push-up" description online with the word "padding" and called it "removable": "We’ve re-categorized the Ashley swimsuit as padded. We agree with those who say it is best ‘suited’ for girls age 12 and older," responded the Company. Honestly?! That made no difference!

As an epic fail, the collection of push-up bikinis has been placed as #1 on the Worst Product Flops of 2011 list compiled by Yahoo Finance's 24/7 Wall Street. It beats Netflix's Qwikster (#2) and the Fiat 500 (# 6) among others. Yeah, it was that bad.

New Year's resolution for Abercrombie & Fitch? Get some common sense.

Stay FIERCE!