LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, December 28, 2011

Worst Product of 2011? Abercrombie's Push-Up for Girls...


A "padding" bikini top in ruffle triangle style from the collection.
$24.50 USD  |  abercrombiekids.com, March 2011
The folks at Fitch Path in Home Office's design quarters probably thought it would start a revolution. Mothers would think it so cute. The Spring 2011 push-up bikinis collection, designed to be worn on 7-to-14 year-old little girls, would be splash! Right? ...Hell no.

Launched in March 2011, the product was fired upon across the United States for further sexualizing little girls and, in effect, indirectly sponsoring pedophilia by "[sending] out really bad signals to adult men about young girls being appropriate sexual objects." People were seriously bombarding the abercrombie kids Facebook page with detailed negative comments. The ENTIRE page was filled with complaint after complaint for days on end in late-March. Moral groups, child development experts, psychologists, sociologists - everyone was voicing their opinions on the heated controversy. Abercrombie & Fitch changed the "push-up" description online with the word "padding" and called it "removable": "We’ve re-categorized the Ashley swimsuit as padded. We agree with those who say it is best ‘suited’ for girls age 12 and older," responded the Company. Honestly?! That made no difference!

As an epic fail, the collection of push-up bikinis has been placed as #1 on the Worst Product Flops of 2011 list compiled by Yahoo Finance's 24/7 Wall Street. It beats Netflix's Qwikster (#2) and the Fiat 500 (# 6) among others. Yeah, it was that bad.

New Year's resolution for Abercrombie & Fitch? Get some common sense.

Stay FIERCE!
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