It is a smart promotional move. These pictures aren't just about giving you a look at the amazing opening of A&F Düsseldorf... By posting these photos on its official Facebook page (now holding 5,705,000+ likes), Abercrombie & Fitch is broadcasting the global power of its brand image to the entire world - the mass network of A&F fans that cover the entire planet! Talk about globalization!
Stay FIERCE!
All images in this post are by Abercrombie & Fitch Co. (images source)