LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, November 3, 2011

Tis the Season Fur Coats!

A&F Privileged Christmas 2011 | (image source)

This Christmas season at Abercrombie & Fitch, it's all about fur - faux-fur, really. This winter season is also a return to the A&F tradition of placing the leading male model clad in a winter coat for the season. The individual shot serves as the main image of the season. It's classic Abercrombie Christmas and this "photo pattern" was featured consecutively from 2004 and on. In 2007, the model wore a knit coat as opposed to the typical coats featured and the image didn't follow the typical photographic pattern. No such "coat" images were made for 2009 and 2010 either, but Christmas 2011 has brought it all back...




Check out the other shots...


Buddy K. for Christmas 2008
Mark Carroll for Christmas 2006
Matt Ratliff for Christmas 2005
Danny Smith for Christmas 2004

If you notice, the coats got heavier and more detailed from 2006 and on....

Interesting "coat" tradition, right? Nothing like wearing a coat without a tee shirt to keep warm! lol.

Stay warm. Stay FIERCE! Happy holidays, everyone!

All photography featured in this post is by Bruce Weber and owned by Abercrombie & Fitch Co. It is used here for illustrative puposes only. All rights reserved by copyright owner.
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