LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, October 11, 2011

Models so Hot They were Featured More than Once! | Chloe Pridham...

Model Chloe Pridham can get any guy she wants! She's got model David Gandy, after all!
She's so hot - so FIERCE! - she's posed as a lingerie model - Guyism noted her as "a lingerie model you need to be aware of"!

At 5' 10'' (178cm), Chloe Pridham is an amazing beauty that captivates the camera with her grace and sexuality - her sensual body, gorgeous brunette locks and blue eyes can attest to that! Currently signed to Select Model Management (London), and Women Management (Milan), Chloe is one of the rare few models that have had the privilege of being a part of numerous marketing campaigns for Abercrombie & Fitch.

She made her flirty debut in Abercrombie & Fitch Spring 2009...



Abercrombie & Fitch Spring 2009 | Photography by Bruce Weber


For Christmas 2009, not only did she join the exclusive list of A&F models who have been recalled for a second campaign but she also became among the first to ever be featured in two different campaigns at the same time...

Abercrombie & Fitch FIERCE Christmas 2009 | Photography by Bruce Weber

RUEHL No.925 Fall-Winter 2009 | Photography by Bruce Weber

Both images are just really sensual and her RUEHL photo is rather more intimate as if she were captured in the intimacy of her luxurious abode. And if that weren't enough, she's also among the privileged models that were apart of the last ever marketing campaign for RUEHL before it closed in Janaury 2010.


Chloe made her long-awaited and captivating return as a part of the Abercrombie & Fitch Spring-Summer 2011 campaign...

Abercrombie & Fitch Spring-Summer 2011 | Photography by Bruce Weber

Her image for Spring 2011 is wholly sensual - can't use the word enough! - and euphoric under a radiant brilliance. Note the triangular composition of the photograph that exudes an over all effect of photographic masterpiece.


And currently, Abercrombie ladies and gentlemen, Chloe is featured in the timeless Back-to-School 2011 campaign...

Abercrombie & Fitch Back-to-School 2011 | Photography by Bruce Weber

Abercrombie & Fitch Back-to-School 2011 | Photography by Bruce Weber

I said "featured" because the above photography are just digitally altered versions of their original photos. Chloe really didn't model for this campaign.

The first photo isn't much altered; it has just been given a different background...


This second one is a heavily altered version of Chloe's original photograph from RUEHL...

My personally made illustrative comparison of Chloe's two photographs.

The backdrop was digitally swaped out for a different one. Note how the linear direction of the top stone background in the A&F image follows that of wall paneling behind her head in the RUEHL image. But the most notable change of course is her head. Her head in the RUEHL image was digitally removed and replaced with a new shot of her head merged onto her body. Photoshop then aligned the shape of her neck and upper half of her hair with the lower half curls on the shoulders. You see it? The wonders of photoshop! The result is very, very impressive!


Chloe Pridham is just completely gorgeous and I believe A&F has used her so often not only for that but because she also has this very bold and sophisticated look worthy of an equally bold, sensual, and upscale brand. No wonder she was used in RUEHL as well.

I presume her to be English. Chloe's leading agency is based in London and her surname sounds so English..."Pridham," honestly. Nevermind, yeah, she's definitely British. There's loads more pictures of her available than info...no surprises there!

Chloe and David looking HOT at the polo match.
(image source)
She has even modeled with model David Gandy!!! You should all know him from Dolce & Gabbana (and the D&G underwear ads!!!), and they are both good friends!

"The only thing I can think of as to describe my friend Chloe is she is Britain's best kept secret. She is classy, down to earth, and very talented. "  - David Gandy

Both of them were spotted at a celebrity-studded polo match at Windsor Great Park. The match made the news after three men streaked about the place completely naked...oh, and Prince Charles was present! How fun, right?

And they say they are just friends, but I'm sure we can all agree that Chloe and David could make a wonder and steamy couple! I mean, look at them together! OMG! Both of them have been spotted together often in the past months at different events. As friends or as a pair? Chloe and David attended the opening party of Hervé Léger by Max Azria in Knightsbridge, London, and Vogue UK included an image of them (in an article about the event) with the caption reading "David Gandy and girlfriend Chloe Pridham." That was back in September 2009, though. So who knows?

But back to Chloe. Isn't she amazing? I sure hope she comes back for another round at A&F! If not, then we sure enjoyed having her gorgeous face in our favorite stores!

Stay FIERCE!

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This is a second in the Models so Hot They were Featured More than Once! series of posts highlighting models that have been featured in numerous marketing campaigns for either one or multiple A&F Family brands.

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