LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, October 13, 2011

Hollister is Surfing into Austria!

Are you READY for this, Austria!? | (image source)
Since 2009, Hollister has been performing phenomenally in Germany! So it was no surprise when news broke out in May that HCo was surfing down into Austria! The time is approaching and we're here to keep you on tabs...

Hollister will be entering the Austrian market with two stores! Of course, securing the best locations for the stores was a priority. Both locations will measure at around give-or-take 700 meters squared (about 7,535 square feet):


Recruiting for began in the summer - "We're looking for outgoing, good looking, stylish people" - duh! - and interviews started in early-October. Once more, both of these stores will be opening in November...the first one to open will be in EUROPARK and then the second one will open a few days later in MURPARK! Get your surfboards ready, Austria!

Stay FIERCE!

IMPORTANT UPDATE (25 October 2011): The store openings have been moved!!!
  • HCo MURPARK will be opening on Thrusday, December 1!!!
  • HCo EURPARK will be opening on Thursday, December 8!!!