LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, October 17, 2011

German Gilly Girls Rejoice! Gilly Hicks Shop in Germany Opens December 8!

Be there and take a photo with the hottest Abercrombie boys!
Screenshot from GH Private Shopping Event video | (image source)
Oh yes, and you heard it hear first! We first heard rumors about Gilly Hicks coming to Germany back in June and we reported on it in out An All-Amercian Blitzkrieg Takes Germany By Storm post. Now, it's so official, everyone! And of course, we've got you the opening day for Gilly Hicks! December 8th!!!

Surely, you don't need telling that the German market has become hugely important for Abercrombie & Fitch! I mean we've been practically reporting about it for quite a while. The company first entered Germany back in 2009 with its first ever Hollister Co store in Deutchland and has opened nine more totally awesome stores since then - all with very cool success! Fittingly, the rest of the A&F Family is coming along for the profitable ride! Abercrombie & Fitch is opening its first ever location (a flagship including abercrombie kids) at Königsallee 17 this December, too...and so is Gilly!

This completely wonderful brand will be bringing its vintage-chic romanticism of Australia to some very, very lucky German gals! To be located inside the Centro Oberhausen shopping mall in the city of Oberhausen, Gilly's shop will offer gorgeous goodies from the Land of Down Undies throughout 600 square meters (6,458 square feet) of retail space.

But why in Oberhausen and not in Frankfurt or some other much bigger city? Or Dusseldorf - Germany's fashion capital - like A&F?  Oberhausen may not be as big a city as Frankfurt or a fashion capital like Dusseldorf, but it is home to Germany's biggest mall and one of Europe's most popular - Centro Oberhausen. Obviously Centro Oberhausen draws in many, many shoppers who come from all over (and not just from Germany) to check out all the brands and entertainment it has to offer! A&F wants to test the market for its Gilly Hicks brand with this first store - what beter location than in the Centro?!

Oh, and need I mention that after the opening of Gilly Hicks in Oberhausen, Germany will become the only other country apart from the United States to have all four A&F brands?! How cool is that?!

Beautiful German Gilly Girls, get ready for a cool storm cute bras and Down Undies this upcoming Christmas season! You'll have a very Merry Christmas, indeed!

Stay FIERCE!
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