LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, September 19, 2011

SoCal Waves Crash on Fifth Avenue - Part II

I just came across this clip on YouTube this past weekend. Ironically, it was posted on YouTube back in November 2010 when this EPIC location on Fifth Avenue opened. How that got past me, I do not know. The 'Naughty or Nice?' Christmas craze at Abercrombie & Fitch distracted me, I guess. (Hell, that was an incredible holiday). Anywho, its so cool just watching that HCo electronic facade! Live feed from Huntington Beach... Amazing...



The overall effect makes a bold distinction from the typical of Fifth Avenue store fronts, and people just can't help slowing down and staring: SoCal waves are crashing on Fifth Avenue! The technology is nothing new, of course. In December 2004, Chanel made headlines in the architectural world when it revealed the facade of its groundbreaking location, in Tokyo's swanky Ginza shopping district (now also home of A&F Ginza), which incorporates the technology utilized on HCo's facade. But Chanel's is on a much grander scale. However, the inclusion of such technology on retail presentation definitely says much on A&F's part - a devotion to continually project its brands' images to a new level of cool...

Digital surfing, dudes! Stay FIERCE!

P.S. This is a follow-up to our original post, SoCal Waves Crash on Fifth Avenue. Oh! And I have included other videos for you to check out below!





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