LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Saturday, August 27, 2011

Under Construction | Abercrombie & Fitch in Dusseldorf on Königsallee!

Konigsallee 17...use your imagination... |  (image source)
I am so pumped for A&F Dusseldorf!!! Completely excited!!! OMFG, I mean how totally awesome is this?! It's gonna be the first Abercrombie & Fitch in Germany  - Ich liebe Deutschland! - and construction on this soon-to-be-amazing flagship is nearing completion, everyone!

The Kö...simply beautiful. | (image source)
Getting up close and personal with luxury, the flagship site is located on Dusseldorf's Königsallee boulevard - King's avenue - the city's premier shopping street. (Dusseldorf is Germany's fashion capital and Königsallee - the "Kö" as it is referred to by the locals - is arguably the nation's busiest, upscale shopping stretch of pavement)! With a calm canal, lined with trees, running down its center, Königsallee is simply one of the most pleasant streets out there for your shopping leisure. Burberry, Chanel, Giorgio Armani, Gucci, Louis Vuitton, Prada, and, soon, Abercrombie & Fitch...need I say more?

Actually, yes. To be more precise, A&F Dusseldorf is addressed at Königsallee 17 and the structure standing on site has been undergoing structural renovations for quite a while now (since January 2011 to be exact). The Company is working on converting the interior into another one of its iconic international flagships! And we can all be assured that it will be a finished FIERCE wonder to behold. Honestly, I can't wait to check out the mural inside by Bruce Sargeant! Homoerotic, yes. A pleasure to look at, of-freaking-course! I don't want to give much more details because if I do then what else will I report when the store opens? I want to keep you at the edge of your seat, boys and girls. I will tell you this...the entire flagship will offer 21,000 square feet (1,951 square meters) and it will be the second location in the world to house both an Abercrombie & Fitch and an abercrombie kids flagship under the same roof - the first was A&F Milan back in 2009.

Preparations are being held behind a towering billboard in front of the construction site...

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Very hot. And Abercrombie & Fitch in Dusseldorf opens in December just in time for the Holiday season (and some serious shopping)! And come on now. We all should know that there's no Christmas like an Abercrombie Christmas...and in Germany this time! Abercrombie & Fitch...Germany...naughty Weihnachten fun...oh, this is going to be an amazing Christmas 2011, indeed!

Can't wait! Stay FIERCE!

READ THIS! If you liked this post, then you'll also be interested in these: Duality in Düsseldorf and An All-American Blitzkrieg Takes Germany by Storm!

UPDATE (26 October 2011): A&F Dusseldorf opens December 1!


A&F DÜSSELDORF IS NOW OPEN!



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This is a first in the Under Construction! series of posts highlighting A&F flagships in their cool state of development (usually killing fans with anticipation).

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