LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Sunday, July 17, 2011

After A&F Paris...the FIERCE Party Moves to Madrid!

Under cosntruction, yet still looking FIERCE! | (image source)
After its awesome opening in Paris last May, Abercrombie & Fitch is now gearing up to open its Madrid flagship store! Soon to be a new addition to the awesome line-up of A&F international locations, A&F Madrid has Spain head over heals. The company has not been very expressive on when it will open doors to A&F Madrid. Everyone is certain the the flagship will open before the summer is over...sometime in August was very likely. However, I have talked to some Madrilenians and it seems that A&F Madrid will open in November! Spaniard Abercrombie & Fitch fans are completely mad with the anticipation, but they all realize that the killer wait is worth it. "It is good to order the products online...But finally we'll have this store on our streets and we'll be able to enjoy the latest styles firsthand," so states Top Madrid, an online guide to Madrid...

Practically snack in the middle of the Iberian Peninsula, Madrid is the center of everything culture and cool! It is the ground of fantastic museums (art, art, ART!), restaurants, history, NIGHTLIFE!, and shopping, of course! Considering all this (and its zest and life), the city ranks as 10th in the world for the Most livable city as according to Monocle; it ranks as the 12th greenest city in Europe, if you care. Oh, and Madrid is a major European financial hub. With a populace of more than 3.2 million residents, it is the third largest city (behind London and Berlin) in the European Union; it remains the third city in Europe (behind London and Paris) when including its metropolitan area of 6.2 million people! There is no doubt about it: Madrid is a global city worthy of Abercrombie & Fitch!

It is within this global city that the Company has acquire the perfect location for its next great flagship. A&F Madrid is to be housed inside the beautiful No.5 structure located on exclusive Plaza del Marqués Salamanca at the corner of Salamanca and Calle de Ortega y Gasset. And let me tell you: A&F loves strategically placing its flagship stores on street corners. The position provides the perfect spot to showcase the brand by allowing it to prominently stand out in all its FIERCE glory. Oh, and stand out it does! For months now, the entire building has been hidden from public eyes by a towering construction wall plastered with imagery of half-naked males. (The photography is from Christmas 2009). Architectural renovations have been underway behind the wall "top-to-bottom." Abercrombie & Fitch has a penchant for high detail and design, and it strives to preserve the architectural heritage of every location is acquires for its flagships. There is a focus on restoring the original, significant aesthetics, all the while implementing the prototype for the iconic A&F flagships. Mike Jeffries (chairman and CEO, the man who made A&F what it is today) has called A&F Madrid "fantastic," so says CincoDias.

When complete, A&F Madrid will be a marvel to FIERCE shopping. The flagship is estimated (as of what we know so far) to offer up to 14,000 square feet. And while we are on the topic of figures, the leasing price is expected to be very high. Plaza del Marqués de Salamanca is one of the most exclusive slabs of pavement in all of Madrid; it is located in the upscale and historic Salamanca district, after all. Factor in the costs for the renovations and the expenses needed to operate the flagship store...yeah, a lot of €€€! That Abercrombie & Fitch will be in good company among such high-end retailers - Chanel and Louis Vuitton to give you an idea - is utterly priceless. After your shopping at A&F Madrid, maybe a drink at the nearby Moët & Chandon champagne bar will make the perfect rest after a day inside the hottest store in town...

P.S. If you just happen to be living in Madrid, Abercrombie & Fitch is currently still holding available positions for A&F Madrid.

The cream-colored structure on the right is the future home of A&F Madrid as seen before A&F acquired the location and began renovations | Screenshot from Google Maps used here for illustrative purposes only, Google logo and imagery copyrighted by Google Inc.

UPDATE (4 November 2011): A&F Madrid is now open! Read...
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