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Thursday, June 2, 2011

Looking Online Cool for Summer!

New HCo weblook gets top honors for best (and not same and boring like A&F and GH) look. | (image source)
The A&F Family has gotten a cool remake online for the summer season! The image is the same as it was last time, but the information has been organized in a more convenient manner. The new pages make finding everything you need online much more easier. At the top of every page, under the logo, is a line-up of the main links: two of which bring the look books and experiencing the brands to another level. The bottomof the pages is divided into two sections: on the left is a collection of links giving help and info on the usage of the online store, facilitating the website; and on the right is a grouping of the A&F Family logos.

There are key points that I would like to discuss about the new organization:

•Playlists: When I went to abercrombie.com, the first thing I noticed was that the playlist link was gone from the top! For a very scary minute I though that the company did away with providing music online, but then I clicked on the Experience A&F link. Here is where the playslist was hiding. I guess the company just wanted to expand music listening into "experiencing" by lumping the playlist and the Facebook page under one link. As long as I have the playlist, I'll be fine. The other A&F brands have similar links for "experience": abercrombie kids has the "experience a&f"; Hollister has the "HCO Life"; and Gilly Hicks has the "GH Girls" link.

•Lookbooks: The lookbooks get up close and personal with their own special link at the top of the page under the logo. Both men and women lookbooks can be explored under this page. Abercrombie & Fitch and abercrombie kids call their link "Classic Looks"; HCo calls it "Cali Looks"; GH calls it "What's Hot" and it also has a collection of top of style clothing selections for its GH girls.

The Our Brands section as seen at the bottom of the HCo website.
•Our Brands: What I really, really like about this new organization is the Our Brands section at the bottom of the page. Finally, all the brands are placed together as one family for the entire world to see. Some people are ignorant of the fact the HCo is an Abercrombie & Fitch brand, and this will do away with that! The four logos look so beautiful side-by-side at the bottom of the page.

•Help: To the left of Our Brands is a collection of links on all manner of information about the website, its usage, shopping, finances (A&F credit card and gift cards), accounts, and modeling to list a few. Now this is amazing! It completely makes the websites professional and easier for the everyday shopper.

On one final note: I totally love the new look for hollisterco.com!!! This website is the only original one out of the other three (A&F, abercrombie, and GH, which follow the same boring web template with just a change in color scheme). The look is visually engrossing; a definite sight for bored eyes (after looking at the A&F website). The laid-back SoCal aesthetic comes through with the destroyed cardboard graphics to pull of a truly fun browsing experience. Amazing! I am personally more of an A&F person, but, honestly, the HCo website has won me over completely! What do you think?