LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Monday, May 16, 2011

The Promo Boys of A&F Paris



If the anticipation for A&F Paris (opening doors on 19 May) hasn't got you hot, hot, hot!...then this surely will... On May 12, our favorite brand brought out 101 of its sexiest models from around the world to promote what is to become one of the biggest openings in the history of Abercrombie & Fitch! The A&F Guys stood lined up and ready, armed with killer looks, to boot! Abs à la perfection were on full display on a bright, sunny, and hot-as-hell (pardon the crudeness, but the adjective was most definitely needed) day all down the facade of A&F Paris. The location? The iconic and totally world-class amazing Avenue des Champs-Élysées. A&F sure did attract a lot of attention, and not just on Champs-Élysées, but all across Paris as well!

Check out the video above from Le Figaro to listen to what these guys have to say about working for the hottest company in the world! (The word hot can not be used enough!) Some of these messieurs have been working for the company for years, and they have also been in attendance at other openings for the Company. One, of them, Chris  - FINALLY, we have his name!!! - has been at mostly every A&F flagship opening since 2009. Check out our December 2010 Abercrombie's Favorite Boy-Toy post on Chris and also our latest post on him, Abercrombie Boy-Toy Gets Named. Moving on - yes, we must move on from Chris to the other models...It is only fair! - not only do the models share on their reason for loving A&F premium jeans - the denim amazingly hugs their perfectly-shaped, athletic "bums"! - but they also treat us on to one or two words of their imperfect, yet cute, French. Ooh, la, la...!

Ladies (and gentlemen, too) need there be another excuse to head on over to Paris right now!!! Hurry, hurry, mes cheries, A&F Paris waits with open, well-muscled, FIERCE-scented arms!!!

WANT MORE? Check out The Promo Boys of A&F Paris - Part Deux for more hot photos and videos of the guys!
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