LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, March 29, 2011

Too Much or Not? Push-up Padding Brings a Spring Storm of Controvery!

The Sadie bikini top in ruffle triangle style | $24.50 | abercrombiekids.com (image source)
Abercrombie & Fitch is getting its padding on as it battles a new wave of controversy over its swimwear collection for girls at abercrombie kids. The Company is being BOMBARDED with negative feedback over the abercrombie girls swimwear bikinis many are calling a further attempt to sexualize children. What is the big problem? The bikinis are designed with padding that has scandalized moms! Padding, for those of whom are unaware of its purpose, serves to enhance the appearance of a physical feature. So basically, abercrombie is offering breast enhancing bikinis to girls ages 7 through 14 (the consumer target for the childrens brand). Naturally, this has been mostly ill received. Critics call this a further move to sexualize children by bringing sensuallized attention to prebescent bodies; it has even been perceived on bordering pedophilia. One mother opposes this by stating that the padding actually gives maturing girls confidence, among other girls, that they may not otherwise have. Whatever. As if to soften the controversy, the padding is available as removable...   

Ofcourse, the Company is no virgin when it comes to controversies involving the sexualization of children. The company was often accused of making it's "soft-porn" A&F Quarterly magalog easily accessible for purchase to underage consumers. And then, in 2002, the company sold racy panties under the abercrombie kids label that had people protesting nationwide. The "wink, wink" (what was stamped on the panties) controversy was so strong it even made Mike Jeffries uncomfortable when it was brought up by a newsreporter.   

Abercrombie & Fitch is synonymous with sex in advertising. The Company is a complete pro at utilizing his tactic to bring in flocks of fans through the doors of its iconic brands. A&F is not naive and surely knows about padding...I mean, come on! Whatever the reason for the passig is clearly up for hot debate. What's sure is that this will certainly bring the abercrombie brand back into the infamous attention=profit spotlight. And with the brand down in the economic slumps, the Company, surely, is receiving the controversy as a mixed blessing....Certainly, those bikinis have totally made a splash!
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