LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, February 18, 2011

Models so Hot They were Featured More than Once! | James Preston...

James Preston as the main face of Abercrombie & Fitch Spring 2011 (image source)

Profile shot of Preston in Spring 2011 (image source)
James Preston is the main model of the Abercrombie & Fitch Spring 2011 marketing campaign. So that makes it his second appearance in a campaign for A&F. Last year, Preston was featured in the Spring 2010 A&F Book. The A&F Book was a great online gallery of photography shot by Bruce Weber for the Spring 2010 season, and it was in a sense a warm up to the launch of A&F Quarterly Screen Test for Back-to-School 2010. The guy was also the main face of abercrombie for the Summer 2008 fashion season. Interestingly enough, he is an actor (if anyone didn't know) and has locked in screentime in The Gates and Blue Bloods. Check out the previous shots below:

Preston as the main face of abercrombie summer 2008 | Photographer: Bruce Weber

Another shot of Preston for abercrombie summer 2008 | Photographer: Bruce Weber

Another shot of Preston for abercrombie summer 2008 | Photographer: Bruce Weber
Preston with mindblowing hair in the A&F Book Spring 2010 | Photographer: Bruce Weber

For some strange reason, Abercrombie & Fitch has his name as James Flook in A&F Casting. Note that Preston in noted as an A&F store model: He was previously posted as an HCo. model  What a cover-up...

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This is a first in the Models so Hot They were Featured More than Once! series of posts highlighting models that have been featured in numerous marketing campaigns for either one or multiple A&F Family brands.

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