LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, September 22, 2010

'Fantasy Studio'...Where Movie Legends Are Made

Geret and Moritz run down together in an alley at A&F Studios
" 'Fantasy Studio...Starting the A&F Repertory Company..."

The final film in the A&F Screen Test is here...'Fantasy Studio'. So regal, so majestic, so dreamy, it’s A&F Studios. (Let's throw in a boom and wow, too!). It is where everything comes together: all the pizzazz and grandeur that made Screen Test the greatest and most memorable Abercrombie & Fitch marketing campaign ever is beautifully summed up.

'Fantasy Studio' takes us inside the fictional A&F Studios "from where movie legends are made..." There's dancing and parading, and kissing and touching. Our lovely Camille gracefully springs about on set while young love abounds from corner-to-corner. Little doggies wag their tails, Laura befriends a beauty of a stallion, and cattle ranchers mingle with the Abercrombie dream-team. The guys chill out - they playfully wrestle and dance - while the gorgeous women stroll about, twirl with delight, and blow sweet kisses of bliss. A&F Studios is a true fantasy studio where everything goes (even A&F undies, up high in the air).

So we have thus arrived to the conclusion of a wonderful fashion season unlike any other. But hold on! Don't forget that upcoming prize of a lifetime that awaits a yet unknown wunderkind...
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