About








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T Y P E


PRIVATE; MULTINATIONAL NON-PROFIT NEWS/MEDIA ORGANIZATION


F O U N D A T I O N


THE SITCH ON FITCH BLOG *
AUGUST 19, 2010 (5 YEARS AGO)
ATLANTA, GEORGIA
UNITED STATES OF AMERICA

INCORPORATED “THE SITCH ON FITCH Co.” COMPANY
JULY 4, 2014 (1 YEAR AGO)

*The Sitch on Fitch Co. (full-title) company traces its roots to the 2010 launch of "The Sitch on Fitch blog". After being the sole entity for nearly four years, "The Sitch on Fitch blog" was reduced to being the A&F-brand exclusive flagship blog in the TSOF Portfolio - encompassing individual spinoff concepts for each A&F Brand - of the greater The Sitch on Fitch Co. company which came to be incorporated on July 4, 2014; the blog was then repositioned as the company's TSOF Magalog beginning Summer 2015; and now survives - since January 1, 2016, - in the form of what is Moose Journals (no longer publishing continuously but reserved for archiving 2010-2015 published content and for if ever fans want to publish/share thoughts in written expression over A&F Co. matters). Because of this evolution, The Sitch on Fitch can no longer be called "The Sitch on Fitch blog" because there is no such thing anymore; today, what is "The Sitch on Fitch" is The Sitch on Fitch Co. company which has under its belt divisions for each A&F Brand which, in turn, host their individual "Journals" writings feature as surviving incarnations of the former "blogs".


K E Y   P E O P L E


C.E.R. – Founder; Chairman (2016-today); formerly Editor-in-Chief (2010-2015); w/TSOF since 2010

MICHEL– Chief Executive Officer and Director (2016-today); formerly Contributor (2015); w/TSOF since 2015
CAMERON – Director (2015-today); formerly Contributor (2012-2015); w/TSOF since 2012
MARCUS – Director (2015-today); formerly Contributor (2013-2014); w/TSOF since 2013

CHRIS – Contributor-at-Large (2015-today); w/TSOF since 2015

PATRICK – Correspondent, Ireland / International-at-large (2012-today); w/TSOF since 2012
PETER – Correspondent, United Kingdom / International-at-Large (2013-today); w/TSOF since 2013
GRACE – Correspondent, Greater China (2012-today); w/TSOF since 2012
DAMIAN – Correspondent, Mexico (2015-today); w/TSOF since 2015
IVANA – Correspondent, Amsterdam/Netherlands (2012-today); w/TSOF since 2012
KEVIN – Correspondent, Canada (2015-today); w/TSOF since 2015
RHYS – Correspondent, United Kingdom (2012-today); w/TSOF since 2012
SABRINA – Correspondent, Germany (2012-today); w/TSOF since 2012


H E A D Q U A R T E R S


AMERICAN-BASED, MULTINATIONAL-OPERATING ORGANIZATION


D I V I S I O N S


CATEGORY A: Abercrombie & Fitch, abercrombie, and Hollister
CATEGORY B: RUEHL No.925 and Gilly Hicks

DEFUNCT: spinoff specialty concepts 'treehouse abercrombie' (2014-2016), 'Seagull & Surfer' (2014-2016), 'The Trubble Village Bar' (2013-2016), and 'The Gilly Galzette' (2014-2016)


S U B S I D I A R I E S


NONE


O P E R A T I O N S


NEWS/MEDIA; FASHION RETAIL, LIFESTYLE
ORGANIZATION PHYSICAL EFFORTS-PRESENCE IN NORTH AMERICA (Canada, Mexico, U.S.), WESTERN EUROPE, AND FAR EAST ASIA

E M P L O Y E E S

13 (official); not including American and international contributors not officially a part of the core TSOF Team

P E R F O R M A N C E
F I G U R E S

R E V E N U E


1 MILLION ALL-TIME PAGEVIEWS (JANUARY 15, 2013)
2 MILLION ALL-TIME PAGEVIEWS (NOVEMBER 18, 2014)

*Between September 24, 2013, and January 4, 2016, the TSOF Company operated four other individual stand-alone concepts - launched at separate times between September 24, 2013, and July 28, 2014 - whose generated revenue, from their individual operating timeframe, is included


C A P I T A L   E X P E N D I T U R E S

PRIVATE, UNDISCLOSED

T O T A L   A S S E T S

PRIVATE, UNDISCLOSED

T O T A L   E Q U I T Y

PRIVATE, UNDISCLOSED