B     U     S     I     N     E     S     S     .               C     U     L     T     U     R     E     .             S     T     Y     L     E     .

ABOUT




B  U  S  I  N  E  S  S  .     C  U  L  T  U  R  E  .     S  T  Y  L  E  .



ESTABLISHED IN 2010,
THE SITCH ON FITCH IS A GLOBALLY

ICONIC BRAND OF PIONEERING
FANATICISM. BOLD, SEXY NOTES
OF SOPHISTICATION AND CHEEK PLAY
IN SIGNATURE PASSION IN TUNE WITH AN
INHERENT PENCHANT FOR AUTHENTICITY
AND UTMOST QUALITY. REVERED WITH AN
UNPARALLELED POSITION IN THE WORLDWIDE A&F COMMUNITY, #THEHOTTESTBLOG
REMAINS EVER RELEVANT AND TIES
TOGETHER ALL ELEMENTS OF
OUR FIERCE UNIVERSE…

IT’S THE ULTIMATE DESTINATION FOR THE ONE-OF-A KIND FAN!


PLEASE NOTE: 'The Sitch on Fitch' is the flagship blog of the greater The Sitch on Fitch Co. – an American-based, multinational, non-profit entity which is in no way affiliated directly with Abercrombie & Fitch Co. Nevertheless, The Sitch on Fitch Co. has long gained contact and established recognition by A&F Home Office and 'The Sitch on Fitch' commands internal reputability and audience across the corporate echelons. See full disclaimer below.




__________________




“ BE ONE OF [...]
WILD & FIERCE FANATICISM. ”
–       J   O   H   N       C   .       C   A   L   H   O   U   N



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C  O  N  N  E  C  T     W  I  T  H  !







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T  H  E     S  I  T  C  H     O  N     F  I  T  C  H     C  o  .

Respected and revered worldwide, The Sitch on Fitch Co. is a premium, non-profit, American-based multinational entity unifying all elements of our FIERCE universe. Run by uniquely-minded, authentically passionate fans, #THEHOTTESTBLOG has been redefining the meaning of fanaticism since its inception in 2010. Unlike anything ever conceived in the history of fashion retail out of reverence for an establishment, we’re wholly unprecedented and unmatched – a one-of-a-kind wonder guided by revolutionary, visionary spirit.

Energetic and inspired, our organization is composed of a multifaceted, intelligent, and ever evolving infrastructure supporting our flagship blog, The Sitch on Fitch, and two yet-infant spinoff specialty concepts, The Trubble Village Bar and The Gilly Galzette, with our third in the works backstage for release July 2014. As we progress everfurther with time, we continuously organically grow and expand to new game-changing levels – distinguishable guys and girls leaving their mark on this iconic legacy in the making.

Headed by founder and Editor-in-Chief, C.E.R., The Sitch on Fitch Co. is ultimately a unique global effort with a privileged presence in key regions around the world. Commanding an exceptional stance in the world-spanning Abercrombie & Fitch community, it's undeniably hot.

Visit WE WANT YOU! to discover current job opportunities for aspiring individuals, (here).


T  H  E     I  N  F  R  A  S  T  R  U  C  T  U  R  E

I  N  V  O  L  V  E  D
P  E  R  S  O  N  N  E  L
OFFICIAL
TEAM MEMBERS

TIER I


E  D  I  T  O  R  -  I  N  -  C  H  I  E  F


D  E  P  U  T  Y
E  D  I  T  O  R

B  L  O  G  S  
D  I  R  E  C  T  O  R  S

TIER II


C  O  N  T  R  I  B  U  T  O  R  S     A  N  D
D  U  A  L     C  &  C


TIER III


C  O  R  R  E  S  P  O  N  D  E  N  T  S


GUESTS

TIER IV

G  U  E  S  T     C  O  N  T  R  I  B  U  T  O  R  S
A  N  D     C  O  R  R  E  S  P  O  N  D  E   T  S


T  H  E     S  I  T  C  H     O  N     F  I  T  C  H     C  o  .









THE SITCH ON FITCH


THE TRUBBLE VILLAGE BAR


THE GILLY GALZETTE


(TO BE ANNOUNCED)


IT’S #THEHOTTESTBLOG


EXCLUSIVE
AND REFINED, THE BAR
CONTINUES THE ICONIC LEGACY
OF THE RUEHL DREAM…



RADIATING DOWN UNDIE
ROMANCE AND COOL FOR
#GILLYHICKSGIRLS AND
GUY-MATES…


JULY 2014


T  H  E     T  S  O  F     T  E  A  M




C.E.R.
FOUNDER &
EDITOR-IN-CHIEF
UNITED STATES OF AMERICA

2  0  1  0  -  T  O  D  A  Y


FAVORITE PIECE(S) OF
CLOTHING / ACCESSORIES?
RUGGED A&F LEATHER BELTS; DESTROYED PREMIUM DENIM; DARK-NAVY AND DARK-HEATHER-GRAY CARDIGANS

PERSONAL FAVORITE A&F Co. FRAGRANCE(S)
FIERCE, PROOF, COLDEN, AND EZRA FITCH COLOGNE AND EZRA PARFUM AND CLASSIC EAU DE PARFUM (A&F); JAKE AND SOCAL (HCo.); LA PEROUSE (GH)

PERSONAL FAVORITE TUNE(S)
A&F DECEMBER 2006 IS THE CLOSEST OF ALL PLAYLISTS TO MY HEART

ALL-TIME FAVORITE MODEL(S) / MARKETING
MATT RATTLIFF (A&F XMAS ’05) THE ULTIMATE;
MARK CARROLL & JESSICA PEREZ (A&F XMAS 2006);
JUSTIN HOPWOOD, CAMILLE ROWE, AND LUKAS MOFFETT (A&F “SCREEN TEST” BTS 2010);
JEREMY SIMPSON AND ANNA OSCEOLA (A&F SPRING 2008);
ALL OF ORIGINAL 2008-09 GILLY HICKS;
ALL OF RUEHL No.925, PARTICULARLY SPRING 2008 AND FALL 2008;
COLTON HAYNES; OTHERS MISC. ARE DANIELLE GILCHRIST (A&F SUMMER 2008); JUSTYNA PASZKIEWICZ (GH); I COULD GO ON…

STORE LOVE
A&F GINZA (FLAGSHIP), TOKYO, JAPAN







CAMERON
CONTRIBUTOR,
BLOGGER-AT-LARGE
SCOTLAND, U.K.

2  0  1  2  -  T  O  D  A  Y


FAVORITE PIECE(S) OF
CLOTHING / ACCESSORIES?
HOLLISTER Co. SHAW’S COVE TEE

PERSONAL FAVORITE A&F Co. FRAGRANCE(S)
BREAK LINE COLOGNE (HCo.)

STORE LOVE
HCo. AT ELDON SQUARE MALL, NEWCASTLE-UPON-TYNE, ENGLAND, U.K.







DOM
CONTRIBUTOR,
BLOGGER-AT-LARGE
ENGLAND, U.K.

2  0  1  2  -  T  O  D  A  Y


FAVORITE PIECE(S) OF
CLOTHING / ACCESSORIES?
OLD-SCHOOL CLASSIC A&F SHIRTS AND RUEHL POLOS

PERSONAL FAVORITE A&F Co. FRAGRANCE(S)
SIGNATURE COLOGNE (RUEHL)

STORE LOVE
A&F AT CAPE COD MALL, HYANNIS, MASSACHUSETTS







MARCUS
CONTRIBUTOR,
BLOGGER-AT-LARGE
UNITED STATES OF AMERICA

2  0  1  3  -  T  O  D  A  Y


FAVORITE PIECE(S) OF
CLOTHING / ACCESSORIES?
GENUINE LEATHER FLIP-FLOPS

PERSONAL FAVORITE A&F Co. FRAGRANCE(S)
FIERCE COLOGNE (A&F)

PERSONAL FAVORITE TUNE(S)
”GOOD LIFE (DEMOLITION CREW REMIX)” BY ONE REPUBLIC, A&F

STORE LOVE
THE A&F BRANDS AT DESTIN COMMONS MALL, DESTIN COMMONS, FLORIDA







WILL
CONTRIBUTOR,
BLOGGER-AT-LARGE
TEXAS, U.S.A.

2  0  1  3  -  T  O  D  A  Y


FAVORITE PIECE(S) OF
CLOTHING / ACCESSORIES?
A&F MEN’S MID-2000s FESTIVE, HANDKNIT SWEATERS; BRAIDED LEATHER BELTS

PERSONAL FAVORITE A&F Co. FRAGRANCE(S)
FIERCE COLOGNE (A&F)

PERSONAL FAVORITE TUNE(S)
”MY FIRST CHRISTMAS WITH YOU” BY JOI CARDWELL, A&F CHRISTMAS 2010

STORE LOVE
A&F AT HOLLYWOOD CITY WALK, HOLLYWOOD CITY, CALIFORNIA







CHRISTINA
CONTRIBUTOR, TRANSLATOR (CHINESE / 中文翻譯)
TAIWAN

2  0  1  3  -  T  O  D  A  Y


FAVORITE PIECE(S) OF
CLOTHING / ACCESSORIES?
GILLY HICKS HOODIES

PERSONAL FAVORITE A&F Co. FRAGRANCE(S)
TOTALLY UNDECIDED

STORE LOVE
ANY IN CALI, REALLY







PATRICK
CORRESPONDENT, GLOBAL
DUBLIN, IRELAND

2  0  1  2  -  T  O  D  A  Y


FAVORITE PIECE(S) OF
CLOTHING / ACCESSORIES?
VINTAGE A&F TEES

PERSONAL FAVORITE A&F Co. FRAGRANCE(S)
FIERCE COLOGNE (A&F)

STORE LOVE
A&F SOUTH STREET SEAPORT, NEW YORK CITY







HAYLEIGH
CORRESPONDENT, U.S.A.
FLORIDA, U.S.A.

2  0  1  3  -  T  O  D  A  Y


FAVORITE PIECE(S) OF
CLOTHING / ACCESSORIES?
A&F FAMILY DENIM SHORTS AND JEANS. GO WITH EVERYTHING AND GIVE YOU THAT COOL, CLASSIC FEEL THAT IS IMPORTANT ABOUT THE BRANDS.

PERSONAL FAVORITE A&F Co. FRAGRANCE(S)
FIERCE COLOGNE (A&F) ALL THE WAY, BUT FOR GIRLS, POINT PIPER EAU DE PARFUM (GH)

PERSONAL FAVORITE TUNE(S)
”GOOD LIFE (DEMOLITION CREW REMIX)” BY ONE REPUBLIC, A&F

STORE LOVE
ONE? HONESTLY ALL FLAGSHIPS IN NYC! THAT’S TECHNICALLY ONE LOCATION? LOL







GRACEY
CORRESPONDENT, CHINA
HONG KONG, P.R.C.

2  0  1  3  -  T  O  D  A  Y


FAVORITE PIECE(S) OF
CLOTHING / ACCESSORIES?
COMFY ORANGE A&F HOODIE

PERSONAL FAVORITE A&F Co. FRAGRANCE(S)
FIERCE COLOGNE (A&F)

STORE LOVE
A&F LONDON (FLAGSHIP)







IVANA
CORRESPONDENT, EUROPE
AMSTERDAM, NETHERLANDS

2  0  1  2  -  T  O  D  A  Y


FAVORITE PIECE(S) OF
CLOTHING / ACCESSORIES?
FASHION CARVES: LIGHTWEIGHT, COLORFUL IN THE SUMMER; KNITED, SOLID-COLOR FOR WINTER

PERSONAL FAVORITE A&F Co. FRAGRANCE(S)
RYDER EAU DE PARFUM (HCo.)

STORE LOVE
A&F FIFTH AVENUE (FLAGSHIP), NEW YORK CITY







RHYS
CORRESPONDENT, EUROPE
CARDIFF, WALES, U.K.

2  0  1  3  -  T  O  D  A  Y


FAVORITE PIECE(S) OF
CLOTHING / ACCESSORIES?
THE HOTTEST JEANS

PERSONAL FAVORITE A&F Co. FRAGRANCE(S)
FIERCE COLOGNE (A&F)

STORE LOVE
A&F FIFTH AVENUE (FLAGSHIP), NEW YORK CITY







SABRINA
CORRESPONDENT, EUROPE
GERMANY

2  0 Y


FAVORITE PIECE(S) OF
CLOTHING / ACCESSORIES?
WHITE LACE FASHION TOPS

PERSONAL FAVORITE A&F Co. FRAGRANCE(S)
PERFUME No.1 EAU DE PARFUM (A&F)

STORE LOVE
A&F MUNICH (FLAGSHIP), BAVARIA, GERMANY







VINCENT
CORRESPONDENT, EUROPE
SWITZERLAND

2  0  1  2  -  T  O  D  A  Y


FAVORITE PIECE(S) OF
CLOTHING / ACCESSORIES?
SARANAC LAKE JACKET, A&F

PERSONAL FAVORITE A&F Co. FRAGRANCE(S)
FIERCE COLOGNE (A&F)

STORE LOVE
A&F THE GROVE, LOS ANGELES, CALIFORNIA




T  R  A  N  S  P  A  R  E  N  C  Y

What goes on backstage at The Sitch on Fitch is the secret to our success, reputable character, and preeminent position. However, we never fail to share that authenticity is at the forefront of everything we do. Authentic work. Authentic character. Authentic passion. Thus, reasonable transparency is also in order, on our part, to our readers...

H  I  S  T  O  R  Y



A  U  D  I  E  N  C  E

From the beginning, we've had one goal: to be #THEHOTTESTBLOG for the coolest fans on the planet! Needless to say, that goal has been met and The Sitch on Fitch continues on its path of growth. We are the preeminent source for unique insights into the World of Abercrombie & Fitch Co. As testament to this, there is no lack of people who have read The Sitch on Fitch before walking through the doors of an all-new flagship store on opening day. Furthermore, readership from Abercrombie & Fitch Co. and its employees now extends from the Company's upper echelons and on down to and across various levels of management, impact members, store models, and A&F Hot Guys.

On a daily basis, #THEHOTTESTBLOG receives readers from all across the planet visiting us from the coolest countries. Our biggest number of audiences come from English-speaking nations: naturally those with English as their birth language (USA and UK), and those with a higher percentage of people with English as a second language. Our home nation (and that of Abercrombie & Fitch), the United States, is obviously our greatest reader base. Nations that follow the USA are home to markets where A&F is growing its presence. To that effect, their readership at The Sitch on Fitch reflects their strong interest in the Company.

On 15 January 2013, The Sitch on Fitch surpassed its millionth view mark and henceforth from that date is among the privileged blogs of the world generating well beyond a million all-time pageviews.

Countries The Sitch on Fitch has reached.
The following are our top-ten all-time visits by origin:
  1. United States
  2. United Kingdom
  3. Germany (Deutschland)
  4. Netherlands (Nederlands)
  5. Hong Kong (香港)
  6. France
  7. Spain (España)
  8. Ireland
  9. Singapore (新加坡) 
  10. Australia

M  I  S  C  E  L  L  A  N  E  O  U  S

Other notable, interesting, or random facts and figures about #THEHOTTESTBLOG:
  • Languages spoken by The Crew in terms of speakers (note that one language may have multiple speakers from the Crew):
    • English
    • Français (French)
    • Deutsch (German)
    • 普通话 (Standard Chinese / "Mandarin")
    • 廣東話 (Cantonese Chinese)
    • Nederlands (Dutch)
    • Español (Spanish)
  • Languages known to some extent (conversational, or non-fluent / as a study) by The Crew:
    • LINGVA LATINA (Lingua Latina; Latin)
    • Ἑλληνική (Hellēnikḗ; Ancient Greek)
    • संस्कृता वाक् (saṃskṛtā vāk; "refined speech"; Sanskrit)
    • Italiano (Italian)
    • 日本語 (Nihongo; Japanese)
    • Gaeilge (Irish)
  • The Crew by continents:
    • North America: 4 (31%)
    • Europe: 7 (54%)
    • Asia: 2 (15%)
  • 23% vegetarian
  • 15% irreligious




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