ABOUT


T  H  E     S  I  G  N  A  T  U  R  E     O  F     F  I  E  R  C  E     P  A  S  S  I  O  N     F  O  R     A  B  E  R  C  R  O  M  B  I  E     &     F  I  T  C  H





   


T Y P E


PRIVATE; MULTINATIONAL NON-PROFIT NEWS/MEDIA ORGANIZATION


F O U N D A T I O N


“THE SITCH ON FITCH”
AUGUST 19, 2010 (4 YEARS AGO)
ATLANTA, GEORGIA
UNITED STATES OF AMERICA

INCORPORATED “THE SITCH ON FITCH Co.” ORGANIZATION
JULY 4, 2014 (1 YEAR AGO)


K E Y   P E O P L E


C.E.R. – Founder / Editor-in-Chief & Creative/Artistic Director, entire Organization / Magalog Director, 'The Sitch on Fitch', 'treehouse abercrombie', 'The Trubble Village Bar', 'The Gilly Galzette' – 2010-today

ZACH – Magalog Director, 'Seagull & Surfer' – 2015-today

BRENNON – Contributor-at-Large – 2015-today
CHRIS – Contributor-at-Large – 2015-today
CAMERON – Contributor, Stores Content Director – 2012-today
MARCUS – Contributor, Music Content Director – 2013-today
MICHEL– Contributor, Fragrance Content Director & Corporate Developments Content Director – 2015-today
WILL – Contributor, Critic – 2013-today

PATRICK – Correspondent, Ireland / International-at-large – 2012-today
PETER – Correspondent, United Kingdom / International-at-Large – 2013-today
GRACE – Correspondent, Greater China – 2012-today
DAMIAN – Correspondent, Mexico – 2015-today
IVANA – Correspondent, Amsterdam/Netherlands – 2012-today
KEVIN – Correspondent, Canada – 2015-today
RHYS – Correspondent, United Kingdom – 2012-today
SABRINA – Correspondent, Germany – 2012-today

*Titles indicate current incumbency in Organization effort; year indicate time since first ever joining the Organization in general


H E A D Q U A R T E R S


AMERICAN-BASED, MULTINATIONAL-OPERATING ORGANIZATION


D I V I S I O N S


CATEGORY A: ‘THE SITCH ON FITCH’ (2010) FLAGSHIP MAGALOG, ‘TREEHOUSE ABERCROMBIE’ (2014) MAGALOG, AND SEAGULL & SURFER’ (2014) MAGALOG. CATEGORY B: 'THE TRUBBLE VILLAGE BAR’ (2013) AND ‘THE GILLY GALZETTE’ (2014)

*Year indicates title’s original launch; order of titles correlates with the chronology of the A&F Brands Abercrombie & Fitch (1892), abercrombie (1998), Hollister Co. (2000), RUEHL No.925 (2004; defunct 2010), and Gilly Hicks (2008; defunct 2015)


S U B S I D I A R I E S


NONE


O P E R A T I O N S


NEWS/MEDIA ; FASHION RETAIL, LIFESTYLE
5 SPECIALTY MAGALOGS, GLOBAL AUDIENCE
ORGANIZATION PHYSICAL EFFORTS-PRESENCE IN NORTH AMERICA (Canada, Mexico, U.S.), WESTERN EUROPE, AND FAR EAST ASIA

E M P L O Y E E S

16 (official); not including American and international contributors not officially a part of the core TSOF Team

P E R F O R M A N C E
F I G U R E S

R E V E N U E


1 MILLION ALL-TIME PAGEVIEWS (JANUARY 15, 2013)
2+ MILLION ALL-TIME PAGEVIEWS (AS OF NOVEMBER 18, 2014)

*Figures,' The Sitch on Fitch' magalog only, not including spinoffs; complete, detailed Organization fiscal year figures private


C A P I T A L   E X P E N D I T U R E S

PRIVATE, UNDISCLOSED

T O T A L   A S S E T S

PRIVATE, UNDISCLOSED

T O T A L   E Q U I T Y

PRIVATE, UNDISCLOSED

T H E   S I T C H   O N   F I T C H   C o . ,   T H E   O R G A N I Z A T I O N