ABOUT








 T R A N S P A R E N C Y

Respected and revered worldwide, The Sitch on Fitch Co. is a premium, non-profit, American-based multinational entity unifying all elements of our FIERCE universe. Run by uniquely-minded, authentically passionate fans, #THEHOTTESTBLOG has been redefining the meaning of fanaticism since its inception in 2010. Unlike anything ever conceived in the history of fashion retail out of reverence for an establishment, we’re wholly unprecedented and unmatched – a one-of-a-kind wonder guided by revolutionary, visionary spirit.

Energetic and inspired, our organization is composed of a multifaceted, intelligent, and ever evolving infrastructure supporting our flagship blog, The Sitch on Fitch, and four yet-infant spinoff specialty concepts, The Trubble Village Bar, The Gilly Galzette, treehouse abercrombie, and Seagull & Surfer. As we progress everfurther with time, we continuously organically grow and expand to new game-changing levels – distinguishable guys and girls leaving their mark on this iconic legacy in the making.

Headed by founder and Editor-in-Chief, C.E.R., The Sitch on Fitch Co. is ultimately a unique global effort with a privileged presence in key regions around the world. Commanding an exceptional stance in the world-spanning Abercrombie & Fitch community, and long since directly recognized by A&F Home Office since contact in April 2012 (our audiences including employees across the corporate echelons and on down the chain internationally to store associates and even A&F Hot Guys), #THEHOTTESTBLOG is simply undeniable. It's all about having fun with our passion for the Company and sharing this with exceptional fans like you all around the world...

What goes on backstage at The Sitch on Fitch Co. is the secret to our success, reputable character, and preeminent position. However, we never fail to share that authenticity is at the forefront of everything we do. Authentic work. Authentic character. Authentic passion. Thus, reasonable transparency is also in order, on our part, to our readers...

 A U D I E N C E

From the beginning, we've had one goal: to be #THEHOTTESTBLOG for the coolest fans on the planet! Needless to say, that goal has been met and The Sitch on Fitch continues on its path of growth. We are the preeminent source for unique insights into the World of Abercrombie & Fitch Co. As testament to this, there is no lack of people who have read The Sitch on Fitch before walking through the doors of an all-new flagship store on opening day. Furthermore, readership from Abercrombie & Fitch Co. and its employees now extends from the Company's upper echelons and on down to and across various levels of management, impact members, store models, and A&F Hot Guys.

On a daily basis, #THEHOTTESTBLOG receives readers from all across the planet visiting us from the coolest countries. Our biggest number of audiences come from English-speaking nations: naturally those with English as their birth language (USA and UK), and those with a higher percentage of people with English as a second language. Our home nation (and that of Abercrombie & Fitch), the United States, is obviously our greatest reader base. Nations that follow the USA are home to markets where A&F is growing its presence. To that effect, their readership at The Sitch on Fitch reflects their strong interest in the Company.

On 15 January 2013, The Sitch on Fitch flagship blog, and founding cornerstone, surpassed its millionth worldwide pageview mark and henceforth from that date is among the privileged blogs of the blogopshere generating well beyond a million all-time pageviews; it surpassed the 2 million mark on November 18, 2014, and the timespan in reaching each next million keeps getting ever shorter and shorter! #ThePartyKeepsGoing

All countries with recorded visitation to The Sitch on Fitch
throughout its history hitherto now.
The following are our top-ten all-time visits by origin:
  1. United States
  2. United Kingdom
  3. Germany (Deutschland)
  4. Netherlands (Nederlands)
  5. Hong Kong (香港)
  6. France
  7. Spain (España)
  8. Ireland
  9. Singapore (新加坡) 
  10. Australia


H I S T O R Y


         THE FOLLOWING IS A SUMMARY, IN TIMELINE FORMAT, OF OUR HISTORY IN THE SPIRIT OF TRANSPARENCY. WHILE NOT EVERY LITTLE MINUTE DETAIL CAN BE OFFERED HERE, IT PROVIDES KEY IMPORTANT DETAILS THAT HAVE BEEN DURING OUR PROGRESS WITH TIME. WE APPRECIATE YOU – OUR FELLOW A&F COMRADES! – AS DEVOTED SUPPORTER, FOR AS LONG BACK AS YOU HAVE BEEN, AS #THEHOTTESTBLOG EXISTS EXCLUSIVELY FOR THE ONE-OF-A-KIND A&F FAN, YOU... #LEGACYINTHEMAKING


2010


FOUNDED ON AUGUST 19 BY C.E.R. AMID A&F SCREEN TEST: CAMILLE ROWE BECOMES FIRST EVER FEATURED MODEL ON ORIGINAL HEADER; FIRST POST INVOLVES GILLY HICKS BRAND. C.E.R. HAD PRIOR BEEN LEAD EDITOR OF A&F-RELATED PAGES ON WIKIPEDIA SINCE 2007 (RESPONSIBLE FOR THE MAJOR EXPANSION OF INFORMATION ACROSS THE PAGES, AND HE CREATED THE “HISTORY OF ABERCROMBIE & FITCH’ PAGE AMONG OTHER WORKS), THOUGH HE WOULD ABANDON HIS EFFORTS BY SUMMER 2010 – AND THUS COME TO FOUND THE SITCH ON FITCH – AFTER MOUNTING DISAGREEMENTS WITH OTHER EDITORS OVER THE INCLUSION AND STRUCTURE OF INFORMATION. WIKIPEDIA PAGES WOULD, BY 2011, FALL INTO INCONSISTENCY, BLANDNESS, AND ERROR.

LAUNCH OF TSOF ON FACEBOOK, SEPTEMBER 16

FIRST EVER CHRISTMAS SEASON; A&F COPENHAGEN BECOMES FIRST-EVER STORE OPENING REPORT, AND THE A&F BRANDS PAGES ARE LAUNCHED IN INITIAL FORM.


2011


SPRINGTIME SEES LOWEST FREQUENCY IN POSTS EVER, YET EXPERIENCES AN ELEVATED INCREASE IN TRAFFIC

OPENING OF A&F PARIS IN LATE-MAY BRINGS A NEW SURGE IN TRAFFIC, BLOG CONTINUES GROWTH STEADILY. FIRST EVER MAJOR UPGRADES WORK FOR PAGES BEGINS DURING SUBSEQUENT SUMMER SEASON IN LATE-JUNE: FIRST WITH HCo. AND R925, AND THEN WITH A&F, A92, AND GH

FIRST BLOGWIDE UPGRADES COME WITH THE ARRIVAL OF BTS/FALL 2011; BLOGWIDE UPGRADES BECOME A SEASONAL ENDEAVOR WITH A WANT TO TAKE THINGS TO THE NEXT LEVEL CREATIVELY, CYCLICALLY IN EVOLUTION

"CELEBRATING ONE YEAR OF FIERCE BLOGGING...ARE YOU IN?" FIRST ANNIVERSARY, AUGUST 19

FIRST OF TRADITIONAL ANNUAL REMEMBRANCE OF 9/11 WITH COVER OF A&F QUARTERLY BACK-TO-SCHOOL 2000 WHICH FEATURED TWIN TOWERS ONE YEAR BEFORE THEIR FALL

CHRISTMAS 2011 EXPERIENCES GREATEST CONCENTRATION OF INTERNATIONAL STORE OPENINGS FOR THE COMPANY. THE SITCH ON FITCH SHARPLY SKYROCKETS TO THEN-UNPRECEDENTED HEIGHTS IN TRAFFIC WITH ITS UNIQUE STORE OPENINGS REPORTINGS, HAVING CULMINATED BY THE CHRISTMAS SEASON, IN COMBINATION WITH FESTIVE VISUALS / SPIRIT. VISITOR REVENUE EXPLODES CURVING TRAFFIC UP STEEPLY BY 350%


2012


ENTERS YEAR ON NEW GROUND WITH ESTABLISHED AND GROWING INTERNATIONAL AWARENESS AND RECOGNITION OF IT ACROSS WORLDWIDE A&F COMMUNITY; UNITED STATES OF AMERICA, UNITED KINGDOM, AND GERMANY ARE SETTLED AS TOP-THREE NODES OF TRAFFIC RESPECTIVELY. THERE IS NO HIGH-PROFILE A&F OPENING NOT INCLUDING TSOF READERS PRESENT FOR THE EVENT.

A&F DISCOVERS TSOF; HOME OFFICE RECRUITER, KATIE, REACHES OUT TO C.E.R. IN APRIL WITH POTENTIAL JOB OFFER – IF ANYTHING, RECOGNIZES WORK, GIVES APPRECIATION. ORIGINAL “WE WANT YOU” CAMPAIGN LAUNCHES OPENING DOORS TO ASPIRING CONTRIBUTORS; FIRST CONTRIBUTOR, JESS (GERMANY), WELCOMED THAT MONTH (WITH CREW EXPANSION INCREASE ACCELERATING THROUGH THE YEAR WITH INDIVIDUALS ACROSS AMERICA, WESTERN EUROPE, AND FAR EAST ASIA IN KEY GLOBAL ALPHA CITIES AND REGIONS).

AFTER A&F HAMBURG HYPE, CELEBRATION OF LONDON MAY 12 EVENT WITH HOLLISTER AND GILLY HICKS TAKES TRAFFIC TO ANOTHER THEN-HISTORIC PEAK RECORD WITH WORLDWIDE TRAFFIC; INTRODUCTION OF ON-SITE EXCLUSIVES

UNLIKE THE COMPANY WHICH COMPLETELY DID NOT EVEN PUBLICALLY ACKNOWLEDGE THE MILESTONE, THE SITCH ON FITCH DOES CELEBRATE THE 120TH ANNIVERSARY OF DAVID ABERCROMBIE AND EZRA FITCH’S LEGACY. LAUNCH OF TSOF ON TWITTER, JUNE.

BY LATE-JULY ON, THE SITCH ON FITCH BECOMES EPICENTER OF FOCUS OUTSIDE OF COMPANY FOR DETAILS ON A&F HONG KONG AUGUST 11 OPENING, THE GREATEST IN A&F HISTORY. FEATURING EXCLUSIVE AND ON-SITE FEATURES, WEEK LEADING TO EVENT EXPODES WITH DAILY REVENUE EXCEEDING THE ALREADY-HIGH AVERAGE 2012 PEAKS BY AROUND 300%. C.E.R. ESTABLISHES PERSONAL CONNECTIONS IN CHINA. AUGUST GOES DOWN AS BLOG’S HIGHEST GROSSING MONTH OF ALL-TIME.

CELEBRATION OF “TWO YEARS HOT”, AUGUST 19

COMMANDING THOUSANDS OF GLOBAL READERS, C.E.R. TAKES THE INITIATIVE OF LAUNCHING “RUEHL WEEK” (PREMIER 2012; SEPTEMBER 24-30), AS AN ANNUAL COMMEMORATION – TO MAINTAIN THE CONCEPT RELEVANT AND ALIVE – OF THE 2010-DEFUNCT UPSCALE, GREENWICH VILLAGE, NEW YORK CITY DREAM BY ABERCROMBIE & FITCH THAT IS RUEHL No.925.

LAUNCHES CHRISTMAS 2012 AHEAD OF ABERCROMBIE & FITCH HITTING GROUND RUNNING WITH A&F MUNICH COUNTDOWN WEEK AND OPENING, CONTINUES ON WITH A&F DUBLIN COUNTDOWN WEEK AND OPENING (WITH OUR CONTRIBUTOR PATRICK ATTENDING THE PRIVATE PRE-OPENING PRESS EVENT; A&F PUBLIC RELATIONS HEAD, MACKENZIE, INQUIRES OF C.E.R.), AND CARRIES ON THROUGHOUT REST OF NOVEMBER WITH BLACK FRIDAY HYPE AND DECEMBER WITH A&F AMSTERDAM WITH EXCLUSIVE AND ON-SITE CONTENT. INTRODUCTION OF TSOF PLAYLIST (FESTIVE, OVERWHELMINGLY RECEIVED). THE HIGHLY EXTENSIVE, DETAILED A&F BRANDS PAGES, WHICH LONG SINCE HAD BECOME A DISTINGUISHED, VALUED ASPECT OF THE BLOG, WERE TAKEN DOWN FOR RECONSTRUCTION. BLOG PEAKS IN CONTRIBUTORS. CHRISTMAS 2012 BECOMES HIGHEST GROSSING SEASON OF ALL-TIME


2013


HAVING BECOME A BLOCKBUSTER THROUGHOUT 2012, THE SITCH ON FITCH HISTORICALLY SURPASSES 1 MILLION ALL-TIME WORLDWIDE PAGEVIEWS, JANUARY 15. BLOG HAVING GAINED TRAFFIC ON PAR OR HIGHER TO CHANEL NEWS AND DIOR MAG.

LAUNCHES SPRING 2013 #NEWLOOK WHICH INTRODUCES A REBRANDING INITIATIVE WITH NEW STYLIZED LOGO AND THE BEGINNINGS OF STYLE CONTENT IN EQUAL FOOTING WITH NEWS; DARK TONES, SOPHISTICATION, AND ELITE, PREMIUM AESTHETIC INTENSIFIED. EDITOR-IN-CHIEF C.E.R. FINE-TUNES, MAKES DRASTIC CUTS TO THE TEAM: HEIGHTENS EXCLUSIVITY, SHARPENS REQUIREMENTS AND PERFORMANCE STANDARDS. BACKSTAGE BEGINNINGS FOR PROJECT ON ADDRESSING THE GREATER CHINESE MARKET AND CELEBRATES FIRST EVER CHINESE NEW YEAR. LAUNCH OF TSOF ON PINTEREST. "THE HOTTEST BLOG" MONIKER, BEGUN USE IN 2012, IS NOW STYLIZED AS "#THEHOTTESTBLOG" AND BECOMES SIGNATURE ALTERNATIVE BRANDING; KEY WORDS/PHRASES ALSO BEGIN BEING STYLED AS HASHTAGS IN WRITING.

THE “A&F RECESSION” BEGINS; GLOBAL HYPE WHICH HAD PEAKED IN 2012 FOR ABERCROMBIE & FITCH DECLINES WITH SITUATION FURTHERMORE UNAIDED BY THE DEVELOPING HEADWINDS WITHIN THE INDUSTRY, CORPORATE INFRASTRUCTURE AND OPERATIONS CRITICALLY DEEMED NO LONGER PROGRESSIVE AND RELEVANT, AND INTERNATIONAL CONDEMNATION OVER CEO’S WORDS IN RESURFACED 2006 INTERVIEW (EDITOR-IN-CHIEF, FOR COMPLICATED AND PERSONAL REASONS, DOES NOT ADDRESS THE MATTER AT THE BLOG AND RECEIVES CRITISICM FROM READERS FOR THE FIRST TIME). FURTHERMORE, DECLINE IN HIGH-PROFILE EVENTS / OPENINGS. THE BLOG BEGINS FEELING NEGATIVE EFFECTS AS THIS “A&F RECESSION” DEVELOPS AND EFFORTS TO ADAPT TO KEEP AFLOAT USHER IN A GREATER SIGNIFICANT REPOSITIONING / RESTRUCTURING / REBRANDING PERIOD THAT EXTENDS INTO 2014.

LAUNCH OF “ABERGATSBY” SUMMER 2013 IN LIGHT OF INTERNATIONAL HYPE FOR BAZ LUHRMANN’S THE GREAT GATSBY, THE 3D FILM ADAPTATION OF THE GREAT AMERICAN NOVEL BY F. SCOTT FITZGERALD CONSIDERED THE LITERARY ZEITGEIST OF THE AMERICAN 1920s – A TIME WHICH BECAME THE GOLDEN YEARS OF A&F DURING THE SPORTING GOODS ERA AND UNDER EZRA FITCH BEFORE HIS 1928 RETIREMENT. CELEBRATION MESHES TOGETHER ELEMENTS OF THE PAST AND PRESENT, THE FILM AND A&F HISTORY.

FALL 2013, INTRODUCING A BEGINNING SENSE OF FUTURISM, INITIAL QUASI-3D SIMILATION IS INTRODUCED INTO THE DESIGN OF THE BLOG’S GRAPHICS ELEVATING VISUAL ELEMENTS INTRODUCED IN THE SPRING; POSITIVELY RECEIVED BY FANS. INTERACTION BETWEEN C.E.R. AND MODELS ASHLEY HINSHAW AND JONNY FERRO OF A&F STARS ON THE RISE CAMPAIGN BEFORE EDITOR’S 22ND BIRTHDAY. CELEBRATION OF “THREE YEARS #APPLAUSE” (COINCIDING WITH DAY OF LADY GAGA'S MUSIC VIDEO RELEASE), AUGUST 19, AND LAUNCH TSOF ON TUMBLR AS CULTURAL SUPPLEMENT.

LAUNCH OF THE TRUBBLE VILLAGE BAR, SEPTEMBER 24, FOR RUEHL No.925 BRAND; INITIATION OF PORTFOLIO OF SPECIALTY BLOGS

CHRISMAS 2013 BECOMES A FIRST FOR TSOF – NO HIGH PROFILE OPENINGS WHICH HAD ONCE BEEN THE LEAD ENGAGEMENT ON THE BLOG. INSTEAD, FOR THE FIRST TIME, THE SEASON IS MARKED BY A DIVERSIFICATION OF MATERIAL IN THE FIELDS OF BUSINESS, CULTURE, AND STYLE WHICH TOGETHER REPLACE STORE OPENINGS AS ONCE THE SINGULAR TOP TRAFFIC VEHICLE. PROTO-ELEMENTS OF ALL-NEW TSOF IN CONTENT STRUCTURE BEGIN MOVING IN. LAUNCH OF TSOF ON INSTAGRAM. INTERACTION WITH CAMPAIGN MODEL, SAGE NICHOLE HUMPHREYS.


2014


LAUNCH OF THE GILLY GALZETTE, JANUARY 21, FOR THE GILLY HICKS BRAND. BY CHOICE, C.E.R. NOTABLY FOCUSES THE AESTHETIC OF BLOG ON THE FOUNDING 2008-09 GILLY HICKS CODES – YOUNG ADULT, SOPHISTICATION, CLASSIC.

ACKNOWLEDGING THE BEGINNING OF THE MID-2010s AND IN LIGHT OF INITIATIVES TO UNFURL FOR A BETTER A&F FOR THE NOW AND FUTURE, C.E.R. LAUNCHES SPRING 2014 #NEWFUTURE WITH PUSH FOR ULTIMATE FURUTURISM. THIS BRINGS A HEIGHTENING OF QUASI-3D ELEMENTS ACROSS TSOF AND INTRODUCES WHITE, WITH INITIAL CODES OF MINIMALISM, FOR THE FIRST TIME AS A LEADING VISUAL ELEMENT – AMID THE DARK GRAYS AND THE RED – OF THE BLOG’S AESTHETIC. INTRODUCTION OF INTELLIGENT, IMMERSIVE, REAL-TIME ANF STOCK CHART. BLOG NOW OFFICIALLY RECOGNIZED AS LEAD BY A TRIUMVIRATE OF BUSINESS, CULTURE, AND STYLE AND AS “UNIFYING ALL ELEMENTS OF OUR FIERCE UNIVERSE.”

MARCH BECOMES FIRST MONTH TO COMP POSITIVE SINCE PEAK 2012 PERFORMANCES.

IN JUNE, C.E.R. INTRODUCES A REWORKED, ORGANIC AND INTELLIGENT INFRASTRUCTURAL FRAMEWORK FOR THE ORGANIZATION TO SUPPPORT ITS EXPONENTIATING GROWTH AND EVOLUTION – FOR THE NOW AND WHERE IT’S GOING – IN LIGHT OF THIS NEW STAGE IN ITS HISTORY AND FOR THE FUTURE AHEAD; NEW LEADERSHIP POSITIONS ARE CREATED, AND THIS INCLUDES A FIRST-EVER “BOARD OF GOVERNNORS” (TO OVERSEE ORGANIZATION IS OPERATING PROPERLY INLINE FOR A&F FANS), ALL IN EFFORTS TO LEAVE A STRONG, SELF-SUSTAINING SYSTEM FOR TSOF TO CONTINUE ON FOR WHEN HIS RETIREMENT COMES. “WE WANT YOU” JOB OPPORTUNITIES INITIATIVE IS REINTRODUCED IN REINCARNATED 2014 FORM. HAVING LOOKED FORWARD TO IT WEEKS LEADING UP, C.E.R. MAKES TSOF A PART OF GLOBAL CELEBRATION FOR THE FIFA WORLD CUP IN WHAT MAY BE HIS ONE AND ONLY CHANCE SHOULD BE GONE BY 2018. THIS COINCIDES WITH GREATEST AMERICAN INTEREST IN THE WORLD CUP IN HISTORY AND AMERICA’S GREAT ADVANCEMENT IN THE GAMES. DURING PERIOD, ABERCROMBIE & FITCH RELEASES LIMITED EDITION PIECES IN SUPPORT OF THE U.S. TEAM. INTERACTION WITH A&F SCREEN TEST LEAD MODEL, JUSTIN HOPWOOD.

WITH THE ONGOING DEVELOPMENTS IN THE ORGANIZATION FALLING INTO PLACE FOR THE GAMECHANGING LANDMARK DECISION, LAUNCHING FALL 2014 ON JULY 4, THE SITCH ON FITCH PROGRESSES ON OFFICIALLY HENCEFORTH AS A SPECIALTY BLOG EXCLUSIVELY FOCAL TO THE ABERCROMBIE & FITCH BRAND AND TARGETED TO ITS ADULT AUDIENCE. #THEHOTTESTBLOG IS THE FLAGSHIP BLOG IN THE PORTFOLIO, AND ITS INITIAL PERIOD AS ENCOMPASSING MATERIAL ON ALL OF THE A&F FAMILY COMES TO A CLOSE; 2010-14 CONTENT FROM THE OTHER BRANDS REMAINS AT THE SITCH ON FITCH IN ARCHIVED FORM.

LAUNCH OF TREEHOUSE ABERCROMBIE, JULY 8, FOR ABERCROMBIE KIDS BRAND

LAUNCH OF SEAGULL & SURFER, JULY 22, FOR HOLLISTER Co. BRAND; FOUNDATIONS OF PORTFOLIO OF SPECIALTY BLOGS COMPLETED

JUNE AND JULY NOT ONLY PERFORM WITH POSITIVE COMPS, BUT THEY BECOME THE FIRST CONSECUTIVE POSITIVE COMPS SINCE 2012 AND ARE A RESOLUTE SIGN OF UNDERTAKINGS WORKING IMPRESSIVELY HITHERTO.

CELEBRATION OF “FOUR YEARS FIERCE”, AUGUST 19

IN ANOTHER PROGRESSIVE, GAMECHANGING BENCHMARK MOVE, C.E.R. COMPLETELY DROPS, RETIRES THE ORIGINAL TSOF VISUAL AESTHETIC (2010-14; HAVING ITSELF EVOLVED DURING ITS RUN) – REGARDING IT AS HAVING BECOME “ARCHAIC” – AND INTRODUCES THE FOUNDATIONS OF AN ALL-NEW ONE, ON SEPTEMBER 13, COMPLETELY EMBRACING CLEAN, BRIGHT, FORWARD MINIMALISM FULLY – SCALING BACK ALL OF QUASI-3D GRAPHICS IN FAVOR OF FUTURISTIC SIMPLICITY – WITH WHITE NOW DISTINCTLY LEADING IN DUALITY WITH DARK GRAY IN ELEGANCE AND SOPHISTICATION.

INTERACTION WITH CURRENT LEAD MALE MODEL, BOBBY NICHOLAS, IN EARLY-NOVEMBER. THE SITCH ON FITCH FLAGSHIP BLOG SURPASSES 2 MILLION ALL-TIME WORLDWIDE PAGEVIEWS, NOVEMBER 18. BY DECEMBER 9, MIKE JEFFRIES RETIRES FROM ABERCROMBIE & FITCH HERALDING THE END OF A MONUMENTAL ERA: EDITOR-IN-CHIEF DELIVERS INTERNATIONALLY-APPRECIATED SWEEPING LETTER OVER MIKE JEFFRIES’ ABERCROMBIE & FITCH AND DUED RESPECT FOR HIM AS FOUNDER OF MODERN RETAIL THEATER.

BY THE END OF 2014, THE INITIAL CORE-FOUNDING CHAPTER IN THE HISTORY OF THE SITCH ON FITCH Co. HAS CONCLUDED. THE ORGANIZATION MOVES ON INTO THE LATTER-HALF OF THE 2010s, A NEW ERA FOR ALL.


2015


LAUNCH OF FIRST-EVER LANGUAGE-ORIENTED SPINOFF EDITION OF A TSOF BLOG, THE SITCH ON FITCH IN SPANISH, ON JANUARY 5, FOR HISPANOPHONE AUDIENCES / SUB-LATIN AMERICAN MARKET (WHERE A&F IS TO PUSH CONCENTRATED EXPANSION WITH INITIATING OPERATIONS IN MEXICO IN THE YEAR).





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