LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, February 6, 2015

Music PROFILED! | Abercrombie & Fitch Spring Break 2015 Playlist...

So feeling it...   |   Image, @abercrombie_munich on Instagram
         WE'RE SO STOKED for Spring 2015 to officially arrive at Abercrombie & Fitch! But, the wait is coming to an epic end: full collection releases next week and, meanwhile, the playlist for the season is officially out!

All About Style! | A Wildflower Walk...

From the exotic to those of a sunkissed nearby walk,
flora's impression is great this season...   |   Image, @abercrombie on Instagram
         A FLORAL AFFAIR, while typical of Spring and Summer, plays out as a markedly defining element this Spring-Summer 2015 season! From Burberry's Prorsum ready-to-wear collection ("The Birds and the Bees" inspired by British flowers and insects) and Chanel's haute couture (of exotic, gardenial flair) to the upcoming highly-anticipated release of Jurassic World, wild flora is having its moment strongly evocative as agent of emotion and imagination. Independently at Abercrombie & Fitch, this trend has played out with total sartorial wonder...

Tuesday, February 3, 2015

Featured Goods of the Week! | February 4-9...

         BLACKOUT WITH EDGE! When it comes to this bold color, it's all about working it hot by incorporating pieces that look great with it in texture and form providing a style aesthetic that's sexy with effortless look. #ItsMyNoirGame

This week's Featured Goods: go ahead, check and snag...

Click item label for product page



Monday, February 2, 2015

All About Style! | Super Bowl XLIX, New England Patriots Victor Looks...

Another Super Bowl for the books!...   |   Image, @abercrombie on Instagram
         HISTORY MADE AN epic touchdown this past Super Bowl Sunday, February 1, with the play-out of the grand Super Bowl XLIX! Family, friends and all came together during the cherished unofficial American holiday to make this 49th Great Game the most watched televised event in U.S. broadcasting history! A battle of the coasts (East versus West), we watched as the champion New England Patriots epicly won 28-24 their fourth Lombadi Trophy within 14 years, dethroning rival Seattle Seahawks from their first-and-only win from last year, and as Pats quarterback Tom Brady (a.k.a. supermodel Gisele Bündchen's husband) was named the Super Bowl MVP!

As with annual tradition, in honor of the victors, The Sitch on Fitch presents its #AFstyle looks, inspired by the winning team, for the euphoric fans!...

All About Style! | A&F Presents: New Balance Sneakers for Women...

         FOR THE GORGEOUS Abercrombie & Fitch woman, premium footwear has flourished with delightful offerings in collaborations with step-ready, outstanding third-party shoe brands. From booties to sneakers, we've had fun greats for your on-trend #AFstyle! Now, an iconic American athletics shoe brand makes its mark in the collection with the debut of the ever-classic New Balance sneakers for A&F Women! #SportyGirl

"For over 100 years, New Balance has blended fashion and function to create iconic sneakers with authentic varsity appeal. Designed for athletic performance, their stylish sneakers keep people on the move while staying true to their American roots. Honoring the classic New Balance look, these signature sneakers feature a cool throwback design with a durable rubber sole and lightweight, comfortable construction." – abercrombie.com




All About Style! | A&F Presents: Men's New Balance Sneakers...

         AFTER A GREAT beginning with developing collaborations with outstanding third-party footwear brands, Abercrombie & Fitch is now expanding offerings for men, hot on heels of women's hitherto more furthered work, with the debut of the ever-classic New Balance sneakers! #FINALLY

"For over 100 years, New Balance has blended fashion and function to create iconic sneakers with authentic varsity appeal. Designed for athletic performance, their stylish sneakers keep people on the move while staying true to their American roots. Honoring the classic New Balance look, these signature sneakers feature a cool throwback design with a durable rubber sole and lightweight, comfortable construction." – abercrombie.com