LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Wednesday, December 31, 2014

FIERCE Perspective! | Abercrombie & Fitch: 2014, The Year...


         AN UNPRECEDENTED FORCE of change, the developments of 2014 coalesced to form a historic gamechanging year which ultimately heralded the conclusion of a monumental era and transition into new times. We take a concise look back at the key moments of a year now for the history books...

Tuesday, December 30, 2014

Featured Goods of the Week! | December 30 – January 5...

         IRREVERENCE LOOKS SO #AFhot on you! Flip winter the bird of paradise with sexy, fun, bright plays of bold, evocative flora prints featuring mood-fitting color and spirited attitude! #SorryNotSorry #SpringPreview2015

This week's Featured Goods: go ahead, check and snag...

Click item label for product page



Monday, December 29, 2014

News Now! | Abercrombie & Fitch 360 Mall, Kuwait City Comin' Up...


         THE INAUGURAL DESTINATION for Abercrombie & Fitch in the Middle East, Kuwait City is a once-mirage now manifested into reality – the all-American icon has arrived in the region, and the city itself is about to get hotter! Now in the works, the second Abercrombie & Fitch to begin blasting the best of the A&F Experience in the great 360 Mall...

Saturday, December 27, 2014

Music PROFILED! | Abercrombie & Fitch Spring Preview 2015 Playlist...

It's electro-gold!   |   Feat. Frends Taylor Rose Gold Headphones, abercrombie.com
         WITH THE ARRIVAL of Spring Preview 2015 at Abercrombie & Fitch has been the all-new accompanying playlist for the ultimate party-up! The Sitch on Fitch is now officially on YouTube, and we've got the complete compilation for fans without the A&F iPhone app / access to The A&F Club!

All About Style! | Abercrombie West Village Tee, Ruehl No.925 Fans...

         FOR THE ETERNAL RUEHL man, this is gold! As part of its Spring Preview 2015 collection now out, Abercrombie & Fitch graphic tees highlight iconic New York City 'hoods including a nod to West Village, Greenwich Village! RUEHL cool territory...


Click images to view larger!




Friday, December 26, 2014

All About Style! | Abercrombie & Fitch Women, Spring Preview 2015...

         SPRING PREVIEW 2015 is making its impression as we look ahead to brighter, warmer days! Tradition ventures forth with forward trend, and heritage affirms itself timeless, to-the-moment and of effortless style. Check out the lookbook's profiled photography by Aroch, and see key highlights from the previewed goods!...




All About Style! | Abercrombie & Fitch Men, Spring Preview 2015...

         SPRING PREVIEW 2015 is making its impression as we look ahead to brighter, warmer days! Tradition ventures forth with forward trend, and heritage affirms itself timeless, to-the-moment and of effortless style. Check out the lookbook's profiled photography by Aroch, and see key highlights from the previewed goods!...




Tuesday, December 23, 2014

News Now! | Abercrombie & Fitch The Avenues, Kuwait City Now Open...


         FOR THE ALL-American icon, a new chapter has dawned o'er the magnificence of the Middle East: the premiere Abercrombie & Fitch in the region has now begun welcoming customers into the best of the A&F Experience! On Tuesday, December 23rd, 10:00 (AST; UTC+3), the all-new exceptional international location opened doors inside Kuwait City's The Avenue indoor shopping mall, one of the largest and utmost best of shopping centers in the regional market. The party's officially kicked off!...

Saturday, December 20, 2014

News Now! | Abercrombie & Fitch The Avenues, Kuwait Opening December 23...

Mark your calendars for history!
         HERALDING THE ENTRANCE of the great all-American icon into the Middle East, on December 23rd, Abercrombie & Fitch will begin welcoming esteemed shoppers into the best of the A&F Experience! This inaugural store is situated in the distinguished The Avenues, one of the largest and utmost best of shopping centers in the regional market (read more). The store exterior itself has beautifully incorporated elements of Arabic architectural codes synthesized with the recognized Abercrombie & Fitch top tier aesthetic; it furthermore eloquently features the Abercrombie & Fitch name for the first time in Arabic script. This is truly an all-new, exceptional gem in the lineup Abercrombie & Fitch international locations!

Thursday, December 18, 2014

News Now! | Abercrombie & Fitch, World Vision Philanthropy...

Let's warm up hearts with joy and love!   |   Image, @af_faneuilhall
         THE GREATEST GIFT is the gift from the heart! By the end of this calendar year, Abercrombie & Fitch Co. will have donated more US$3 million dollars worth of clothing in support of World Vision, a Christian humanitarian organization which is "dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the root causes of poverty and injustice." Through the organization's Gifts in Kind program, Abercrombie & Fitch continues steadfast, on an international scale, in being part of efforts in alleviating the lives of people in need for a full positive impact and effect on the greater world.

News Now! | Abercrombie & Fitch Fragrances, Inter Parfums Partnership...

FIERCE, the world's hottest fragrance...   |   Image, Abercrombie & Fitch
         A RENOWNED SENSUAL delight, the workings of Abercrombie & Fitch Co. with scent has been an integral aspect of its captivating retail endeavors. Permeating the psyche of the customer, the enthralling signature scents of each concept of the A&F Family heighten the instore experience, give the clothing their beloved fragrant appeal, and are an extension of the iconic lifestyles. Now, this fragrant branch of the Company's is to flourish and rise ever more...

Wednesday, December 17, 2014

All About Style! | Teil Duncan Abercrombie & Fitch Tees...

The artist instudio in one of her pieces for A&F...
Image, @abercrombie, Instagram, 10 November 2014 
         BRING JOY TO your artiste girl on the gift list this holiday season by presenting her with the exquisite creative works of Teil Duncan for Abercrombie & Fitch! Evocative manifestations of a collaboration wrought earlier this year, the resulting graphic tees – now since November 23 purveyed exclusively in Abercrombie & Fitch flagship stores – are awe, stimulating the psyche in a wonder delving ever in depth into the elements of inspired visualization and make...

Tuesday, December 16, 2014

All About Style! | Abercrombie Fifth Avenue Flagship Tee...

For some, shirtless is Fitch Law!...   |   Image, Abercrombie & Fitch
         THE GREATEST LOCATION in the world in the universe of Abercrombie & Fitch – well, apart from Home Office! – A&F Fifth Avenue is the globally renowned mecca of the ultimate of the Abercrombie & Fitch experience and right on home turf in Manhattan, New York! Attracting, and ever more, millions since its grand inauguration during Christmas 2005, the iconic original flagship store is a monument of the modern Abercrombie & Fitch.

Featured Goods of the Week! | December 16-22...

         THE CHRISTMAS COUNTDOWN has begun! As you get ever stoked and it gets ever gloriously bustling – the shopping; the gift wrapping; the planing for holiday meet-ups, hanging out, partying and feasting galore! – give your #AFstyle the nice (or naughty, whatever!) boy/girl-for-Christmas spin with 'musing festive graphic tees to elfing love!

This week's Featured Goods: go ahead, check and snag...

Click item label for product page



Monday, December 15, 2014

S.M. Highlights! | Abercrombie's Christmas Instagram Prezzies...

#GiftTheTrend this holiday season with the perfect #PrezziesForTheBesties!
Image, @abercrombie, Instagram, 9 December 2014
         YOU'RE SO NICE, it's naughty! The perfect #PrezziesForTheBesties are totally at Abercrombie & Fitch, and you're always wrapping up the hottest for the listed hearts...who cares if they've been good or bad (sometimes its too fun)! Lucky for you, A&F has got you hooked up with such super fun, merry inspo, even Santa's up there checking too!

Music PROFILED! | A&F Playlist, Christmas Jamming Here-There Always!...

With joy and shine, jam away with sound accessories like these, Frends at A&F!
Image, @abercrombie, Instagram, 12 December 2014
         CHRISTMAS DAY IS getting ever near, dear Aberladies and Fitchmen! And as the gift shopping and wrapping and merry ole yule cool gets going, party on hard with your ultimate love of Abercrombie & Fitch, you know how! Sick new tracks have been keeping it so hot for the occasion, and the best thing of all is they play-on wherever the sleigh ride may take you!...

Wednesday, December 10, 2014

Letter from the Editor! | Mike Jeffries Retires, the End of an Era...

Mike, the man.   |   Image, Abercrombie & Fitch
         ONE OF THE greatest memories I will ever hold is that of a father and son one night out at the mall. This was in the fall of 2005 – late-October, or perhaps early November – and I was at the threshold of a personal period which would flourish to strongly transform my entire sense of being, dreaming, and believing. Having turned 14 that summer, a high school freshman I had become, and unbeknownst to be were the profound elements to come into my life of magnitude so great that reworked foundations would manifest with spirited, pioneering zest onto which build upon into adulthood. As we walked on, it coming into sight and passing alongside, my father looked to the left and nodded towards, "Soon, I'll take you there to shop your clothes." A great, elongated white facade, furthermore wrapping around the corner, featured wide clear-glass windows behind which reclined darkly-toned, seductive, sophisticated grayscale photography of young adult men and women and from which entrance, featuring the lead image of Matt Ratliff, pulsed bass-strong music with hints of fragrance – only a passerby's transient glimpse gave insight to an obscured dimly-lit interior which furthermore registered the notion of something so elevated, provocative, exclusive, and bold hitherto yet unexperienced for someone so young. Upon that moment's glance by those 14 year-old's eyes, I had no idea how profoundly Abercrombie & Fitch would become one of those molding elements in my life – let alone be composing this Letter in the future on this very blog as it stands. This was Mike Jeffries' Abercrombie & Fitch.

Friday, December 5, 2014

Letter from the Editor! | Thanksgiving, Black Friday, and Sleigh Ride On...

#AVeryMerryAFHaul!   |   Image, C.E.R. for The Sitch on Fitch
         WITH THE SINCEREST hope that it was the same for you, I had the most awesome Thanksgiving and night that I’ve ever had. What made this one particularly perfect was that, for the first time, everything finally, miraculously, thank-god-ingly came together flawlessly – the food/courses, the people at the dinner table – from dinner and on, the night developed beautifully and I couldn’t have asked for one better...specially when annually being in charge of it all!