LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Thursday, October 30, 2014

All About Style! | Abercrombie Fur Coat Fab...

Out and 'bout, fur and the city!
         GIRL, FUR SURE! The streets are all for heightened fab fun this winter season with the Abercrombie & Fitch chic fur coats and vest! Featuring exclusively-A&F luxuriously soft faux fur outer detail with interior silk lining, the pieces come, as further featured on abercrombie.com, "in statement making styles that add drama and elegance to every outfit."














The Car Coat and Exterior Fur Vest currently sold out US abercrombie.com



These pieces are sartorial perfection for A&F Women looks day and night, shopping or bar hopping out on the town! Put together with your ultimate favorite A&F fashion tops and jeans, dresses or rompers, and footwear (venture further at Dolce Vita for fashionable high-heels) and perfume yourself with exquisite Perfume No.1 - for example, though get fun with the gorgeous lineup of A&F Women's fragrances - to be all set for next hottest outing!






More fur-fabuous moments in the A&F Lookbook features for women!



Iconic Carrie with the gals in one of her many memorable looks during
the legendary Sex and the City (1998-2004). Seen here at a random outing,
in a thrown-together-chic-look, to a ballgame for the New York Yankees post-
Mr.-Big-breakup and 'bout to get lucky, "Take Me Out to the Ballgame" (1999).


Ladies, 'tis the season fur style exuberant and fun...

Stay FIERCE!
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Tuesday, October 28, 2014

News Now! | Abercrombie & Fitch Kuwait City...


         THE SANDS OF time have shifted with fateful winds to manifest this great next moment in history, the arrival of the Abercrombie & Fitch label in the Middle East! As it continues in the pursuit of establishing a formidable, premium retail infrastructure worldwide, the highly anticipated affair signals a wholly exciting new entrance into another key regional international market of unique allure and commanding consumerism. An unyielding heat wave of renowned, youthful all-American style is moving in...

As inaugural setting to this historic upcoming Abercrombie & Fitch location is Kuwait City, the cosmopolitan capital of its eponymous country being among the top most wealthy and progressive in the region. With partner Majid Al Futtaim for retail ventures in the Middle East, Abercrombie & Fitch selected the most distinguished of the city's shopping centers and one of the largest and utmost best in the regional market, The Avenues indoor shopping center which most recently was awarded the 2013 accolade, in the expansion and design category, of Gold Award for Best Shopping Center in the Middle East and North Africa:

"The Avenues was awarded this prize by the Middle East and International Shopping Center Councils, after excelling over other shopping malls. The Avenues is one of the world’s largest shopping centers and is the most visited in Kuwait. It boasts of a unique architectural design that brings together several architectural schools, giving a distinct identity to each district — inspired by some of the world’s oldest cities — and offering visitors a unique shopping experience. The Avenues offers a range of renowned brands, restaurants and entertainment centers spread over a leasable area of 270,000 sq-mt. It houses over 800 retail units and a multi-level parking lot with a capacity of 10,000 vehicles." – Arab Times, December 2, 2013

Specifically, Abercrombie & Fitch has taken strategic space in the Grand Avenue "district" of the overall seven in the mall. The subdivision is described as "[h]ome to major international brands debuted for the first time in the Middle East; [stretching] over 400 meters in length and approximately 22 meters wide, with palm trees lining the sides of the street; [boasting] a city feel with the stone-paved boulevard feature like that found in many European cities with architecture retail facades derived from international, local and contemporary influences; [c]overed with a transparent roof structure that allows sunlight streams and a heat insolent to enhance the outdoor feel similar to Oxford Street in London or the Champs-Elysees Boulevard in Paris; [t]he lighting [bringing] together modern brass etchings and Venetian design in the rotundas; and [including] a 2-story level 'Galleria' zone that houses a variety of international fine dining cuisines overlooking the Grand Avenue." Two adjacent units have actually been acquired to be set up as a greater store, and they are together on the ground floor and at a spot where the Grand Avenue and the Prestige, holding luxury brands, meet. Facing the A&F facade, the location is adjacent on the right to Louis Vuitton which itself, to the right, is across a perpendicular hallway from Dior, with both LV and Dior flanking either side of this hallway to proceed into the Prestige area. The setup places Abercrombie & Fitch shouldered with the luxury district, and it follows in code of positioning the brand's worldwide top-tier locations in sharp standing naturally neighbored with other internationally iconic, prestigious labels.

Construction is currently ongoing since this fall. Check out these shots from when the hoarding went up in September...









A&F The Avenues, Kuwait City, will be the third mall-based international Abercrombie & Fitch in the world (after A&F Chengdu and Oberhausen), and it will be the second of such of indoor setup (after Oberhausen). No official word yet on the store opening, though we can well expect it sometime by the turn of the new year!

Kuwait City, you're about to get hotter...

Stay FIERCE!

P.S. This post will be kept updated as new information becomes available, including links to new posts on the matter.

Images in this post by A&F The Avenues, Kuwait City team.
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Featured Goods of the Week! | October 28 – November 3...

         CHECK, MATE! An exceptional classic becomes an ultimate highlight of Christmas 2014 by way of Woolrich With A&F! Incorporate an iconic element of all-American outdoors style, as utilized with superior construction and design, with pieces of tradition and storied heritage in premium, enduring attitude.

This week's Featured Goods: go ahead, check and snag...

Click item label for product page









*PLEASE NOTE: MERCHANDISE LINKS ARE SUSCEPTIBLE TO EXPIRATION IN TIME DUE TO EVENTUAL IN-STOCK AVAILABILITY TERMINATION.
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Monday, October 27, 2014

Models PROFILED! | Bobby Nicholas...

         IF THERE'D BE an Abercrombie farytale, he'd make a most fitting prince! Aberladies and gentlemen, meet our guy Bobby Nicholas, the man with sharp, chiseled looks who's made his mark, this year, as the heartthrob fella in the dream Abercrombie & Fitch lifestyle!

Standing handsomely at 6' 1'' (185cm), this blue-eyed, brown-haired gentleman, originally hailing from Pennsylvania, is an outstanding hot international talent signed principally with Ford Models New York and who first came to be discovered in early-2010...



Compilation of Bobby's polaroids.   |   (image source)


Since joining Abercrombie & Fitch beginning this past Fall fashion season, Bobby's become the distinguished, dominant face for #AFstyle in the immersive photographic style features lensed by photographer Guy Aroch for A&F. Worldwide, recognized for his great appearances as main Abercrombie & Fitch guy. Some of Bobby's utmost best...











O   N
I   N   S   T   A   G   R   A   M
@BOBBYNICHOLAS21   |   (follow)







Check out Bobby's profile at Ford Models (here), select work (here) and (here), and follow him on Twitter (here) and Instagram (here)! He's just great...



#   W   E   L   O   V   E   B   O   B   B   Y   !



Stay FIERCE!
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Saturday, October 25, 2014

All About Style! | Abercrombie Christmas 2014 Lookbook, 10 Things to Love...

Oh, the places you'll go... the holidays are here!   |   abercrombie.com
         CHRISTMAS 2014 HAS officially arrived at A&F! On Friday, October 24, the all-new lookbook porfolio features were launched online abercrombie.com for the ultimate inspo on holiday cheer #AFstyle! From in-the-City to Adirondack yule (and so much more in between!), take a look at the ten things to love... #TheHolidaysAreHere

F U R   F A B
(Faux) fur and faux shearling outershell outerwear has arrived at Abercrombie & Fitch! Ladies, channel in your inner chic city girl...




Who we're reminded of! Timeless Carrie, our emblematic NYC gal!


O N E S I E S   G A L O R E
Basically, you need one this season. Join the club!





Ü B E R   Y U L E   C O O L !
From Christmas trees, candycanes, and snow and snowmen, to pop culture refs like Charlie Brown and the Grinch, the merch is holly jolly in total #AFstyle merriment with other ever classic pieces for the winter season...





B A C K   T O   T H E   C I T Y
Typically we're all outdoors splendor for the holidays, and rarely has there ever been any marketing piece set on a city theme in general (A&F Quarterly, BTS 2000's "New York" was the most notable), but this time we're having metro madness fun as well! #HittingFifthAve





C A B I N   F E V E R
Also, hell yeah we're back for Chrismas at-the-cabin cool! And totally channeling classic A&F heritage with Adirondacks inspo...






W I N T E R   I R R E V E R E N C E
Poinsettias are as much for flowers for the holidays in the winter as anyone figures, but we're so into pretty florals beautifully outstanding for the season...






W E   A L L   G E T   D O L L E D   U P
#Totes





H I T T I N G   T H E   B A R
Let's all just raise a glass to this! About time mature references were reheightened at the brand. Anyone also seen the men's leather bound flask and leather wallets, too? Maturity crisis averted, cheers!...






# T R E A T Y O U R S E L F
Relax, have fun, and enjoy life, fam, friends, and treats! #DontMindIfIDo





N E V E R   T O T A L L Y   G R O W   U P
There's a (abercrombie) kid inside us all!





Discover all the great new Lookbook style photography themes and pieces now at abercrombie.com...

Stay FIERCE!
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