LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, September 30, 2014

Featured Goods of the Week! | September 30 - October 6...

         FOR THE MINIMALIST player, the greatest emotion resides in the simple statement structured with straightforward cool! #LessIsFIERCELYMore

This week's Featured Goods: go ahead, check and snag...

Click item label for product page









*PLEASE NOTE: MERCHANDISE LINKS ARE SUSCEPTIBLE TO EXPIRATION IN TIME DUE TO EVENTUAL IN-STOCK AVAILABILITY TERMINATION.




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Friday, September 26, 2014

All About Style! | Paris (Fashion Week) Love...

Le weekend est arrivé!   |   @abercrombie, Instagram, Sept. 24
         PARIS FASHION WEEK for Spring-Summer 2015 ready-to-wear womenswear is storming up the City of Lights in the seasonal mode-fantastique soiree of shows and personalities galore! It's the weekend, and are any of you Abercrombie ladies out there catching up on highlights so far in?! Grab your laptop, latte, and slip into these trés magnifique #AFstyle graphic tees that are so off-duty-young-model chic! It's a love affair with Paris, et nous sommes vraiment désolé, New York!...






T H E   G O O D S

Consult the Mode à Paris calendar for #SS15, (here)! #PFW runs from Sept. 23 to Oct. 1 this season. How many of your favorite models can you spot? We're sure on the lookout for our girl, #AFmodelalumni supermodel Karlie!

Stay FIERCE, ladies!




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Thursday, September 25, 2014

All About Style! | An Abercrombie Fall 2014 Burgundy Romance...

         COLOR ME BURGUNDY! This season calls for perfect #AFstyle pieces that work their attitude in that quintessential rich color and capture pure Autumn romanticism and fun with a touch of prep-varsity cool...




T H E   G O O D S




T H E   G O O D S



Further inspo for the ladies...   |   @abercrombie, IG
2  5     S  E  P  T  E  M  B  E  R     2  0  1  4


What would also be totally perfect, your sweetly burning FIERCE candle!
US$68, abercrombie.com


This fall is going to be so beautiful! Mmm, pumpkin spice lattes, pie, crisp leaves on ground and ever falling gracefully, and just those sunsets that strike 'cross the landscape with a golden warmth...

Shop all burgundy offerings by product-searching "burgundy" online abercrombie.com, and have fun with your looks for the season!

Stay FIERCE!




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Tuesday, September 23, 2014

Featured Goods of the Week! | September 23-29...

         THE FALL SEASON has officially arrived across the good ole Northern Hemisphere! And you totally know what that means: stocking up on autumn staple classics of which shirts in color-and-pattern seasonal sync are the ultimate must-haves! To ever love is perfect plaid that's #AFstyle tradition for Fall-Winter, and you just have to have some fun with reissue-design and outstanding detail...

This week's Featured Goods: go ahead, check and snag...

Click item label for product page









*PLEASE NOTE: MERCHANDISE LINKS ARE SUSCEPTIBLE TO EXPIRATION IN TIME DUE TO EVENTUAL IN-STOCK AVAILABILITY TERMINATION.




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Monday, September 22, 2014

Music PROFILED! | Abercrombie Gets Sci-fi Epic...

Can't wait 'til this gets instores! :p
         "PROMETHEUS HAS LANDED"... Pulsing instore with soaring atmospheric-trance vocals and electronic instrumentals is a transportive composition, via the great electronica mixmind of Deadmau5, totally worthy of a sweeping sci-fi epic (think urban cyperpunk-grunge-meets-minimalist-sleek sprawl megalopolises in the night, 3D holography, space travel, and expansive, awe-inspiring landscapes exploration on your futuristic ride all à la Avatar, Prometheus, and Oblivion to give you an idea)...




This is the second time such a beats-sick evocative track has been used on the A&F Playlist, Labor Day release – Giuseppe Ottaviani's "Feel The Music (Extended Mix)" in 2013 was so intense! Let's make this a tradish, Ted!

The next generation of all-American style, indeed...

Stay FIERCE!




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We Love Bruce! | Milan Fashion Week Meets Teddy-Boy Weber Cool...

The resulting look for the runway from inspo via Teddy-boys Weber film...
Image, illustrative purposes only, (source).
         EVER GENIUS FOR his iconic, distinguished photographic and film exploration of individuals, culture, and life, Bruce Weber is an inspiration across space and time afar, and his esteemed prolific corpus is a treasure trove of timeless eclectic wonders. During Milan fashion week (September 17-23) for Spring-Summer 2015 ready-to-wear collections, the master's work came up as an influence on the runway! The source of vision for the models looks of one of the presentations was Bruce's classic 1996 short film, The Teddy Boys of the Edwardian Drape Society, which gets closeup on the Teddy boy culture of London in the 90s...




Discover more from the series, We Love Bruce! (here), at #THEHOTTESTBLOG...

Stay FIERCE!




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Saturday, September 20, 2014

All About Style! | Abercrombie Fierce Confidence in Shine...

FIERCE Confidence taking frontstage for show...   |   Image: A&F, Facebook
         AT THE CORE of every man who carves out his own destiny, FIERCE Confidence is now the undeniable subject of Abercrombie & Fitch spotlight! The first reimagining of the world's hottest fragrance, the inspired cologne began its elusive, tantalizing entrance as an unannounced, mysterious instore exclusive, back in May, along with the release of the exquisite Perfume No.1 Undone. The seductive bro then made its online debut by the last weekend of August, and it has now garnered the frontstage to captivate by merit of its bold, enthralling poise!

Bearing distinguishing notes of bergamot, white amber, and musk, FIERCE Confidence comes at 1.7 fl oz of sensory ecstasy at US$54 (GB£58; EU€66)...






As noted in a previous post at #THEHOTTESTBLOG, the packaging beautifully alludes to the original stylizing for FIERCE. Purchase the all-new must-have scent now at abercrombie.com where you can find it under the colognes line category!

FIERCE Confidence, make it your every-moment statement...

As always, Stay FIERCE!




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Friday, September 19, 2014

All About Style! | Abercrombie Denim Jogger Pants Debut...

      THE TOTAL HOTTEST rising star in fashion, the jogger style is taking over with its innovative cool completely driven by its one-of-a-kind revolutionary silhouette and fit! The could-be-said early-21st century's great new invention, for its pragmatic style-cool, is a child of menswear with origins in "pinrolling" that gained ground in Europe years ago; it was reimagined as the "jogger pant" by Michael Huynh and Alex James by the turn of the decade and has now permeated across the fashion industry. (Read our previous post on the development of the jogger pant). And, naturally, Abercrombie & Fitch has made it its own for the A&F guy and girl to carry on in #AFstyle - first in sweatpants jogger and chino jogger, and now the denim jogger has made its wondrous debut!











Footwear worn for men include the New Balance 574 style (classic gray, US$74.99), and Betsy wears the for-A&F Superga Cotu Classic Sneaker (gray, US$65, online exclusive). Tread on...

Stay FIERCE!




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