Stores Allure! | A Whole Host of New Stores

WRITTEN BY CAMERON, TSOF CONTRIBUTOR

         ABERCROMBIE IS NOW expanding the number outlet stores they currently have. There are a whole host of stores planned to open...

MIROMAR OUTLETS, ESTERO, FLORIDA
A&F and abercrombie Open Now!

Abercrombie has just opened it's first Floridian outlet store. It sells both Abercrombie & Fitch and abercrombie kids merchandise. Other brands at the outlets include Calvin Klein, GUESS, Michael Kors and Swarovski.

NEBRASKA CROSSING, GRETNA, NEBRASKA
A&F Opening Soon! 

Abercrombie will be opening a new outlet store in the super-modern Nebraska Outlet complex. It will sell  purely Abercrombie & Fitch merchandise. Other brands at the outlets include Forever 21, Kate Spade, Levi's and Polo Ralph Lauren.

WOLFSBURG DESIGNER OUTLETS, WOLFSBURG, GERMANY
A&F Opening Soon! 

Abercrombie's newest store in Germany will be at the Wolfsburg Designer Outlets. The store will offer Abercrombie & Fitch products at up to 40% off the RRP. Other brands at this prestige outlet centre include Fossil, Tommy Hilfiger and GANT.

THE STYLE OUTLETS, ZWEIBRUCKEN, GERMANY
A&F Opens Mid-July 2014!

Another of Abercrombie's new outlet stores will also be in Germany, but this time at The Style Outlets in Zweibrucken. The store will sell A&F merchandise. Abercrombie are joining the line-up of internationally known brands including Armani, Barbour, Diesel and Oakley.

LOTTE WORLD, SEOUL, SOUTH KOREA
Hollister Co. Opening 24th July 2014 at 10.30am!

Hollister's newest store in South Korea will be in the brand new Lotte World Mall expansion. It is due to open at some point this year. Current tenants include Adidas, Nike and Sketchers.

IFS CHENGDU, CHENGDU, CHINA
A&F Opening 28th August 2014!

China is set to get a new Abercrombie & Fitch mall store. It will be located in the IFS Mall, Chengdu. The mall already features some of the worlds top brands, including Prada, Dolce & Gabanna, Valentino and Lane Crawford.


Come across any of the upcoming stores? Leave a comment below, or share a photo on Instagram with us by tagging '#THEHOTTESTBLOG'.

UPDATE: The A&F opening date for IFS Chengdu was found on Instagram. The post has been revised to show this.
UPDATE #2: The Hollister Co. opening date for Lotte World, Seoul was found on Facebook. The post has been revised to show this.

News Now! | FIERCE Confidence, Abercrombie Cologne...

WRITTEN BY MARCUS, TSOF CONTRIBUTOR

Hey readers! One of our blog correspondents, Peter, went to an A&F store and noticed (and subsequently bought) the all-new cologne out. It's called FIERCE Confidence, and it is not currently for sale online abercrombie.com as it's seemingly an instore exclusive product. It seems to be in a similar vein to Hollister's SoCal So Chill cologne in that it is a spin on the store's signature scent...

It's priced at US$54 and comes in 1.7 fl oz. bottles. Peter also noted that the cologne has citric notes of scent as as variation of the original FIERCE, of course. Also, A&F veteran fans will notice that FIERCE Confidence references back to the original packaging for FIERCE.

Special thanks to Peter for the pictures and insight on the new cologne, FIERCE Confidence!

What are your thoughts on the newest cologne from Abercrombie & Fitch? Have you sampled it? Do you plan to buy it, or have you already? Comment below!

READ MORE ABOUT FIERCE CONFIDENCE (HERE)!

Follow @TheSitchonFitch

Featured Goods of the Week! | May 13-19...

HERE'S TO SPLASHING in euphoria with friends, to kisses underwater for the hell of love, and to the awesome moments when those shorts/tops drop amaze! ...Check out this week's Featured Goods!   #SUMMERTIMEMADNESS
	ABERCROMBIE & FITCH M  E  N A&F CAMPUS FIT SWIM SHORTS GREEN STRIPE US$50 D I S C O V E R
	ABERCROMBIE & FITCH W  O  M  E  N ROSETTE TRIANGLE SWIM TOP TURQUOISE US$38 D I S C O V E R
	abercrombie g  u  y  s dip-dye- board shorts dip-dye icon US$39.95 d i s c o v e r
	abercrombie g  i  r  l  s floral multi-strap triangle swim top white floral US$29.95 d i s c o v e r
	HOLLISTER Co. D  U  D  E  S HOLLYWOOD BEACH SWIM SHORTS TURQUOISE GRAPHIC ONLINE EXCLUSIVE US$49.95 D I S C O V E R
	HOLLISTER Co. B  E  T  T  Y  S WRAP-STYLE- TRIANGLE SWIM TOP NAVY ONLINE EXCLUSIVE US$24.95 D I S C O V E R
	GILLY HICKS G  I  R  L  S SHINE WATERCOLOR SWIMSUIT TURQUOISE SHINE US$44.95 D I S C O V E R

Follow @TheSitchonFitch

Spotted in Pop Culture! | 'Neighbors' Zac Efron, Seth Rogan Abercrombie Greeters...

         SO THIS PAST weekend was the official U.S. release of the American comedy Neighbors, a raunchy hilarity of stereotypical numbbrain frat madness clashing with the starting-off suburban family of a young couple and their newborn. It stars Seth Rogan – we all know ridic-cray sh*t's gonna go down if he's in it – alongside Zac Efron, Dave Franco, and Halston Sage (model for A&F "Stars on the Rise" Back-to-School/Fall 2013). Well, after all the epic "battling" that takes place between the two opposing camps, Mac (Rogan) and Teddy (Efron) become chummy and amusingly decide to pose as store greeters, in front of an Abercrombie & Fitch, in mutual humor...

“Seth just took his shirt off and just started standing next to us. Literally, I think [director Nicholas Stoller] was like, ‘Try to get people into the store.’ So customers would come by — real, legit customers — and we would just try to usher them in. And nobody would come in. It’s so sad. Pretty much the whole scene was improv, but I was kind of embarrassed I couldn't get anybody in the store.” – Zac Efron, MTV News

The scene was filmed in the spring of 2013 – as more so evident by the #ABERCROMBIEHOT Spring-Summer 2013 framed photo behind them – at A&F Universal Citywalk located in Universal City, California, in the Greater LA Area.

Neighbors' rank currently stands at a decent 74% "certified fresh" with popular film review aggregator Rotten Tomatoes, and it holds a "generally favorable reviews" stamp with Metacritic. The film is rated "R" for pervasive language, strong crude and sexual content, graphic nudity, and drug use throughout. The film took in US$51+ million on its North American opening weekend coming in at #1 after surprisingly beating The Amazing Spider-Man 2 which dropped 61% on its second weekend, from its first, at the box office.

...Stay FIERCE!

Follow @TheSitchonFitch

News Now! | Hollister House Summer 2014...

Online ad header for Hollister House 2014, hollisterco.com

         THE HOTTEST HOLLISTER summer is about to make landfall! This season, the Southern California dream is introducing the "Hollister House" – a pop-up, festival-like epicenter of HCo. awesomeness in SoCal. To feature an in-house exclusive collection of new styles (including a Jeans Lounge), onsite recordings of the #SoCalStylists, and live performances by some of today's most popular young artists, the Hollister House will kickoff on Saturday, May 24, coinciding with basically the majority of teens in America out of school and ready for a summer blast!

THE #BADASS MUSICAL LINEUP, DUDE!

Hollister fans around the world will be able to keep it cool with the weekly Hollister House happenings via the HCo social media platforms and the Hollister House Collection line (to be available throughout the season starting in mid-May) for Dudes and Bettys instores worldwide.

Furthermore, as part of the event, Hollister Co. is having the Send Me To SoCal sweepstakes to give out five grand prizes of a round-trip flight for two to Santa Monica, California (must travel on August 1 and return August 4); 3-nights paid hotel accommodations and provided travel to and from airport/hotel and to and from hotel and Hollister House; US$500 in spending money; AND a US$250 Hollister Co. gift card. Contest is only open to residents of the United States, Canada, and the United Kingdom with five entry periods every day beginning May 8 (12:00am; EST, UTC+5) and ending May 12 (11:59pm; EST, UTC+5). One award given per entry period with each of an approximate value of US$11,045 with contest giveaways totalling US$55,225 (approximated values ultimately subject change due to airfare fluctuations and distance between departures and destinations). Full rules, (here).

The entire program comes in a year in which Abercrombie & Fitch Co. has been pushing to reconnect on an "in" and relevant level with the demographics of its brands' targeted consumers by interacting openly with today's of-the-moment fashion happenings and pop culture cool. Considering the incredible lineup for the Hollister House – commencing its greatness with Ariana Grande and including other rising hot arists like Cody Simpson, MKTO, Zendaya (actress/singer with a massive backing from her fame stemming from Disney Channel's Shake It Up), and Lucy Hale (actress and now-debuting singer known worldwide as Aria from Pretty Little Liars) – it's definitely gonna bring hang-ten waves of attention, far and wide, among youths (even those previously not much into the brand itself) to the furthering cool of Hollister!




...Stay FIERCE (and get that sunscreen ready, dude)!

P.S. Cody's "Surfboard" track's the sh%t! Totally can't wait to hear this one at the House! #HellYeahDude




UPDATE (JUNE 18, 2014): You've GOTTA check out this amazing vid providing viewers with a reality, visitors' perspective of hanging out one FULL DAY at the Hollister House! Head (here) to see it now at #THEHOTTESTBLOG!

Follow @TheSitchonFitch

Models PROFILED! | Jourdan Dunn Abercrombie & Fitch Awkwardness...

Jourdan (left) with close friend, supermodel Cara Delevingne.   |   @officialjdun

         SHE MAY NOT be recognized totally by every single person on the planet precisely, but 23 year-old British supermodel – furthermore Victoria's Secret Angel; recently announced new face of Maybelline New York; and close friends with supermodels Karlie Kloss (our favorite former abercrombie kids face and fellow VS Angel) and Miranda Kerr (former RUEHL No.925 model) – Jourdan Dunn will surely always remember this incident the most out of amusement...

Jourdan, based principally in the United States though sharing time between New York and London, shared to the London Evening Standard that she "still [gets] approached in the street by agents" and such. Back in 2013, an unaware store model recruiter for Abercrombie & Fitch had, by chance, spotted and approached her for a job at a store. [Face palm]. As sure lovely as that could have been having a real beauty like her instore, Dunn, with her place on high-profile runways and without the necessity to be working – let's face it – a minimum wage job, lightheartedly furthered, "I let him down gently."

Super awkward on both sides, the poor pitiful bloke had no clue. LOL. Poor guy. Who knows if he's afterwards recognized who she is. Total shame, man. You met Jourdan Dunn!

Buuut, his eye for perfection did not fail at least...so he's not totally challenged...

Taking a selfie! ...Sexy man background, included!
6     O  C  T  O  B  E  R     2  0  1  3

With Miranda Kerr (far left; former RUEHL No.925 model)
and Jessica Alba (second from right) during Paris Fashion Week.
2  7     F  E  B  R  U  A  R  Y     2  0  1  4

On the set of Good Morning America!
1  9     M  A  R  C  H     2  0  1  4

Street style for #voguefestival.
3  1     M  A  R  C  H     2  0  1  4

...Stay FIERCE!

Images in this post are from Jourdan Dunn official Instagram account, @officialjdunn, used for illustrative purposes only.

Follow @TheSitchonFitch

Featured Goods of the Week! | May 6-12...

HERE'S TO SHOWING off those sexy arms, soaking up the sun galore, and scoring hotties out and 'bout... Check out this week's Featured Goods!
	ABERCROMBIE & FITCH M  E  N BALD PEAK MOUNTAIN NAVY US$28 D I S C O V E R
	ABERCROMBIE & FITCH W  O  M  E  N CHLOE TANK NAVY US$30 D I S C O V E R
	abercrombie g  u  y  s color blocked tank green stripe US$19.95 d i s c o v e r
	abercrombie g  i  r  l  s sparkle attitude graphic tee navy US$19.95 d i s c o v e r
	HOLLISTER Co. D  U  D  E  S SANTA MARGARITA TANK HEATHER GRAY ONLINE EXCLUSIVE US$17.95 D I S C O V E R
	HOLLISTER Co. B  E  T  T  Y  S EL MORRO TANK GRAY FLORAL US$24.95 D I S C O V E R
	GILLY HICKS G  I  R  L  S SEQUIN RACERBACK TANK CORAL US$24.95 D I S C O V E R

Follow @TheSitchonFitch