LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, April 29, 2014

Featured Goods of the Week! | April 30 – May 5...


         HERE'S TO TEES with cheeky cool, statements to live by, and strategies for the winning style-fun touchdown... Check out this week's Featured Goods!







ABERCROMBIE
& FITCH
E  N

GREEN MOUNTAIN TEE
WHITE
ONLINE EXCLUSIVE
US$30







ABERCROMBIE
& FITCH
W  O  M  E  N

HARPER CROPPED TEE
CORAL
ONLINE EXCLUSIVE
US$28







abercrombie
g  u  y  s

athletic graphic tee
heather gray - football
US$17.95







abercrombie
g  i  r  l  s

sparkle graphic tee
navy
online exclusive
US$19.95







HOLLISTER Co.
D  U  D  E  S

CAT GRAPHIC T-SHIRT
WHITE
ONLINE EXCLUSIVE
US$17.95







HOLLISTER Co.
B  E  T  T  Y  S

HOBSON PARK BURNOUT T-SHIRT
GRAY
US$19.95







HOLLISTER Co.
B  E  T  T  Y  S

LACE BASEBALL GRAPHIC TEE
BLUE
US$29.95








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Monday, April 28, 2014

S.M. Highlights! | Colton Haynes Australia Trip...













         OUR BOY COLTON, ever adventurous and cheeky, had an epic good time Down Under! Head on over to The Gilly Galzette (here) to check out all the fantastic pics of his rendezvous with Oz-cool...

Stay FIERCE!




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Friday, April 25, 2014

S.M. Highlights! | Abercrombie Shanghai High With the Guys...

         A DENIZEN OF wondrous Shanghai, lovely A&F fan Emma H. had a blast amid all the cool that went down on the grounds of the King An Kerry Centre in prep-up for history! Cheers, smiles, and #ABERCROMBIEHOT fun totally made for an unforgettable spectacle which heralded the landmark arrival of Abercrombie & Fitch on the great Chinese mainland. Via #THEHOTTESTBLOG, Emma shares awesome captures of her amazing memories of the event...



"先PO一張 Sooooooo hot!!!!!!"


"今天真是太開心了 Abercrombie & Fitch
靜安嘉里中心開業,好多好多帥哥"


"Soooooo hot! 也太帥氣了吧!"


"Soooooo hot! LUCKY 也太帥氣了吧!"


"These guys are sooooo handsome and hot.
I can't handle it. Love you all!"


"How about take 3,000 photos more with you guys!!! 失心瘋55555"


"Smile 哈哈~接上一張。男模肩膀上的👋不是我的喔
是後面這個帥氣黑模的"


" 'Oh Shanghai we love you, oh Shanghai we love you!'
之歌. By #Abercrombie hot guys"


Emma later had a plane to catch to Tokyo before heading to LA for an extended trip in the States. Thus, she was unable to attend the A&F Shanghai inauguration. However, the awe-inspiring store will be there when she returns...and at least missed not where the hot guys and all the hype!

Stay FIERCE!

The Sitch on Fitch kindly thanks Emma H. for her contribution in the making of this post. All media content in this post are owned by Emma H. and they may not be used/altered without permission by the author. 




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Tuesday, April 22, 2014

Featured Goods of the Week! | April 22-28...


         CRISP, SEXY SUMMER SHIRTS to frolic through a breezy summer's day... Check out this week's Featured Goods!







ABERCROMBIE
& FITCH
E  N

JACKRABBIT TRAIL SHIRT
BLUE STRIPE
US$68







ABERCROMBIE
& FITCH
W  O  M  E  N

CHARLIE SHIRT
WHITE
US$58







abercrombie
g  u  y  s

classic striped shirt
white stripe
US$39.95







HOLLISTER Co.
D  U  D  E  S

SEASIDE REEF SHIRT
LIGHT PINK
US$39.95







HOLLISTER Co.
B  E  T  T  Y  S

SANTA MONICA SHIRT
MINT GREEN STRIPE
ONLINE EXCLUSIVE
US$39.95







HOLLISTER Co.
B  E  T  T  Y  S

STRIPED COTTON SHIRT
BLUE STRIPE
US$39.95








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