LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, January 31, 2014

All About Style! | Abercrombie + Hollister Chinese New Year 2014...

         IN HONOR OF our esteemed Chinese audience and of Abercrombie & Fitch Co.'s rising foundations in China, #THEHOTTESTBLOG welcomes the Year of the Horse in celebration of our second annual 农历新年 (Chinese/Lunar New Year)!

Beautiful and profound, the coincidence of the beginning of the mid-2010s (and of the #NewFuture at the Company) with 2014 as Year of the Horse poignantly ushers sentiment of destiny for thunderously coursing, unyielding progress. Not only are we at the dawn of unprecedented change for the better for the Company in general, but this year will also witness the historic opening of the first Abercrombie & Fitch in mainland China – the imposing A&F Shanghai flagship store on the nation's fashion capital's swanky Nanjing Road West (Nanjing Xi Lu; 南京西路). (The Abercrombie & Fitch brand first arrived in Greater China in 2012 with the landmark inauguration of A&F Hong Kong). With the first international A&F mall-based store to soon follow, and with an already thriving presence of the Hollister Co. brand (with seven locations currently), a glorious future in the Middle Kingdom – already a globally commanding and ever incrementing market – is in foresight.

Monumental on an epic scale even beyond the borders of China, 农历新年 is a moment of consumerism far greater than even Black Friday and Christmas Day combined. With good reason, high-end international retailers well recognize the importance of the traditional Chinese holiday and, in recent times, now pay highly special focus on it when it comes around in effort to entice the significant Chinese consumer.

With notes of A&F Casual Luxury and HCo SoCal SoChill attitude, #THEHOTTESTBLOG shows you stylish and fun ways to dress appropriate in celebration of 农历新年2014...





#ABERCROMBIEHOT



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#INHOLLISTER



T H E   G O O D S

*EDITOR'S NOTE: Dudes, tuck in the tee w/belt for an updated,
stylish, SoCal-prep cool-sophisticated look.




T H E   G O O D S



Stay FIERCE!





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The Photography Files! | Abercrombie & Fitch Spring 2014 – The Making of a Star: The Profiles...

         AN EXUBERANCE SUBLIME of youthful aspiration and vigor resonates within the heart and soul in this joyously vibrant Abercrombie & Fitch Spring 2014 campaign. At the dawn of the mid-2010s, we experience the authentic glorious shine of wholly original, classic, and timeless A&F code - an essence transcendent as DNA inherent in the iconic brand and key to ever-kindling period-after-period the fierce passion of the keen fan.

Audacious and of an enamoring allure, seven young gravitating stars move in dance elements of energy, positivity, fun, and love with a force epic in the free-spirited... #THEHOTTESTBLOG pays focus to these amazing young men and women and it respectfully begins with A&F-alumni Colton Haynes (of Teen Wolf and Arrow fame) of whom you Editor-in-Chief C.E.R. is a diehard fan of. We then proceed first-name alphabetically which incidentally amusingly makes Christa B. Allen and Debbie Ryan immediate followups and who star in another two of some of C.E.R.'s favorite series, Revenge and Jessie, respectively. But go ahead, get to know the stars...





#COLTONHAYNES



         
I grew up on a farm in Kansas. I guess you could say I had a 'hick' childhood, but when I go back to visit now, I see how beautiful it was. I come from a traveling family, and I lived with my sister for a time, and also with an uncle. I had a lot of energy when I was young and I think I chose acting because it calmed me down. Because of the shows I've been in, I have a lot of social media follows and I like reaching out to kids who are going through some problems. I also volunteer with the organization Love is Louder, where we talk to kids about bullying.
                                                                             ”






#CHRISTAALLEN



         
Something beautiful happened after I saw my first movie, 'Titanic'. I told my parents I wanted to be an actor and instead of telling their seven year old daughter, “You'll grow out of it,” they listened and let me follow my dream. I try to spend as much time in nature as possible, but filming makes that hard. Once I actually put up a tent in my front yard and camped overnight, just to feel the outdoors again.
                                                                             ”






#DEBBYRYAN



         
Here's the real me. I love pets and I'm turning into a crazy dog person, and a crazy cat lady. I cuddle with everything but snakes. In School I was Willie the Wildcat, our school mascot, and I once sang 'Bohemian Rhapsody' at the top of my lungs with every other mascot in Texas. When I talk to girls, I tell them things I wish I had known when I was growing up. I say, "Don't worry, the cutest boy in school that you're trippin' on? If it doesn't work out, you'll be fine. Really."
                                                                             ”






#DIEGOBONETA



         
I was born in Mexico City and I learned to love music through my parents, who followed 80s groups like the Police and U2. My dad is a great tennis player who once played at Wimbledon and when I was eight, I asked him, “Remember how you started taking tennis lessons to become the next Rod Laver? Are there any lessons I can take to become the next Bono?” I studied very hard. I wasn't born with an angelic voice, but I was born with—pardon my French—balls. When I was 15 I moved to California with my family and pursued acting. Now I'm off to Rio to do a film on the soccer legend Pele. What matters most in life is passion, and I've had that forever.
                                                                             ”






#JAZZLYNMARAE



         
I've been artistic ever since I was a kid. I sing and dance and act, and even won a singing competition, which was based on American Idol, in my elementary school. I love Beyonce, and I want to be a performer and write music, and show the world what I love to do through music. Now I'm taking up drums. You don't see too many girls on drums, so I'd love to play guitar and then switch instruments and start banging on the drums with my crazy hair flying all over the place.
                                                                             ”







#KYLIEBUNBURY



         
When it comes to geography, I've been around. I was born in Montreal and then moved with my family to England where my dad played soccer. We later moved to the beautiful tropical island of Madeira off the coast of Portugal. My dad played soccer there for seven years and I lived this magical childhood of beach and sun. My interest in acting came from the joy I experienced acting for my family. After modeling, I moved to Los Angeles and started acting. What I've learned from acting is that natural ability can only take you so far, and that you need foundation and technique to succeed.
                                                                             ”






#STEVENRMCQUEEN



         
As a kid growing up in Detroit I longed to be a Superhero. Later on I started watching movies my grandpa (Steve McQueen) did, and I saw what an impact they made on the world. That's when I said, "Hey, I want to do that too." I go to the gym, do some martial arts, and I love poetry. I have a tattoo of my family crest, and another on my back that says 'The Road Not Taken,' which is a poem by Robert Frost. He shows that there are always choices in life, you need to embrace them and maybe even take the path that others don't.
                                                                             ”






Who are your favorites this "A&F: The Making of a Star"? Make sure to check them out online abercrombie.com for all the amazing featured photography and awesome style suggestions.

Stay FIERCE!



_____________________


ABERCROMBIE & FITCH SPRING 2014
– THE MAKING OF A STAR:

THE PROFILES   |   THE EVENTS


_____________________






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Tuesday, January 28, 2014

News Now! | Abercrombie & Fitch Corporate Governance 2014 Revisions...

Mike leaving after a visit to A&F Paris which recently suffered from fire damage.
Image used for illustrative purposes only.  |  (image source)
         IN CONTINUANCE OF game-changing actions to improve and optimize the health of its corporate organism during these unprecedented critical times, Abercrombie & Fitch Co. has now executed new landmark adjustments to its corporate governance. In effect, these "enhancements" are in furthermore intent of alleviating the alarming investor pressure and of warding off any of its potential undesired consequences.

In a historic move for leadership in the modern Abercrombie & Fitch era, the joint position of Chairman & Chief Executive Officer (CEO), under the incumbance of one exectutive, has now been split apart. Hitherto this decision, the joint position gave the incumbent executive – namely, Michael "Mike" S. Jeffries – sharpened omnipotence over the entirety of the corporate body as, in combination of being CEO in top-rank over all corporate operations, he also sat in and chaired the Board of Directors which oversees the activities of the Company. Thus, while the positions of a Chairman and a CEO separate allow for a sort of heightened corporate checks-and-balances system, the joint office of Chairman & CEO granted, as aforementioned, significant omnipotence which has now been diluted.

Henceforth, Mike will now remain exclusively in his pivotal role as CEO in line with his newly revised employment agreement and will continue to hold his seat on the Board of Directors. Meanwhile, newcomer to the Company, Arthur C. Martinez, has been named as the new (Non-Executive) Chairman of Abercrombie & Fitch Co.

" Arthur Martinez brings extensive sector expertise, deep boardroom experience, and valuable perspectives to the new role of Non-Executive Chairman. I am confident that he is the right choice to lead the Board of Abercrombie & Fitch as we execute against our strategic plans and move in to the next phase of the Company's growth. " – Mike, 28 January 2014

As Non-Executive Chairman, Martinez now sits and leads the A&F Board of Directors and can provide, by general definition of the office, advice to the CEO though Martinez will not partake in the management of the Company.

" I am honored to join the Board of Abercrombie & Fitch and take on the role of Non-Executive Chairman. This is a company with iconic global brands, highly talented employees and tremendous potential. I look forward to working with Mike, the other members of the Board, and the management team to build on the Company's brand positioning and global appeal, and create long-term value for shareholders. " – Arthur Martinez, 28 January 2014

Along with this momentous development in regards to corporate governance, the A&F Board of Directors has been extended from nine to twelve seats with the introduction of Terry Burman and Charles R. Perrin apart from Martinez. ("Terry and Charlie also bring extensive boardroom and retail experience and, along with Arthur, will be outstanding additions to the Abercrombie & Fitch Board. I could not be more excited to welcome them to Abercrombie & Fitch," admitted Mike). As the Company stated, the individuals qualify as independent directors under the New York Stock Exchange listing standards. Independent directors are those who sit on the Board of Directors but do not have a material relationship with the Company or related persons, except for sitting fees, and own no company shares.

Furthermore, Craig Stapleton has been retired from his position of Lead Independent Director though he will continue on the Board and as Chair of the Nominating and Board Governance Committee.

Finally, Abercrombie & Fitch Co. has done away with its flip-in Shareholder Rights Plan. In such a plan, the company issues "rights" to shareholders to gain large numbers of stock when anyone nears more than the amount the target (the company) of the bidder (for a takeover) holds. In effect, the value of stock is diluted with a flood of stock at bargain and makes it expensive for the bidder to purchase enough stock to gain a majority hold to gain the target. Subsequently, the bidder finds the only way is to negotiate directly with the Board or abandon. This is why a shareholder rights plan is called a company's "poison pill" in the industry.

However good it may sound for its defensive reasons, shareholders rights plans are manipulative, controversial, and the legality of the practice is shaky in matters of messing with stock – it is blocked against by the UK's Panel of Takeovers and Mergers which defines itself with the "central objective [to] ensure fair treatment for all shareholders"; frowned upon and on uncertain ground in continental Europe; and in the United States, among others in the nation, the Supreme Court of the state Delaware has itself upheld shareholder rights plans as valid since 1985.

It just so happens that the modern Abercrombie & Fitch Co., while holding headquarters in New Albany, Ohio, was initially incorporated in 1996 (back when it first went public) in Delaware where a majority of American public companies are incorporated. More to the point: in late-2010, Abercrombie & Fitch wanted its shareholders to approve a reincorporation in Ohio for the Company where, instead of Delaware's 15%, the trigger for poison pills is at 10%. The Company made this move at a time which Steven Davidoff for The New York Times noted as being when "news is announced in the hope that no one will notice" and furthering that "[you] can’t help but think that this was Abercrombie & Fitch’s intention with its filing" (and it, too, did not even issue a news release). The Company had listed three other reasons first – all of which Davidoff found unconvincing and questionable – before it stated in the fourth reason that "reincorporating into Ohio would provide the company with an opportunity to address a number of corporate governance matters in a manner that we believe appropriately protects and benefits the company and its stakeholders." And that Davidoff interpreted as the real reason for the reincorporation plan: stricter control over potential acquisitions. ANF stock subsequently took a great decline (which lasted for a month) after having experienced its highest peak since the stock's plunge during the Great Recession. The Company remains incorporated in Delaware.

Now during these trying times, and in light of continuous epic changes in search for a betterment of its fortunes during this difficult situation, on Monday, 27 January 2014, Abercrombie & Fitch Co. executed Amendment No.3 to the Rights Agreement, under Delaware law, and set the termination date to its Shareholder Rights Plan to January 28.

The termination of the A&F Shareholder Rights Plan changes the game and "could [now] make it easier for the company to pursue a sales process [...or also] make it easier for any potential buyer to come in quickly and take the company private.."

By the midmorning trade on the NYSE, ANF stock rose to US$36.84 (+6%).

Richard Jaffe (of the full-service brokerage and investment banking firm, Stifel) stated:

" The new board members have demonstrated an openness and willingness in the past to explore all opportunities that are in the best interest of shareholders, and we believe that will be the case for Abercrombie. "

Engaged Capital (which has been the most vocal in terms of its gross disapproval of Mike's leadership and called for his sacking before his contract revision) expressed over the entirety of the actions:

" While a good first step, we believe these reactive changes alone will not be sufficient to put the company back on a course towards creating shareholder value,” the firm said. “It is imperative that the board, independent of management, objectively evaluate value-maximizing strategic and organizational changes at all times, and not just when convenient to placate shareholders. "

And Simeon Siegel (of New York-based Nomura Securities) also opined on the overall changes:

" This is just a continuation of their response to the Engaged [Capital] letter, and this is [the Company's] way of ‘ousting’ him in deference to Jeffries and what he’s done historically for [Abercrombie & Fitch]. This seems like a political way of saying let’s gradually take away power. It’s further support for the notion that Abercrombie is becoming more shareholder friendly. "

The last word on this landmark greater matter, however, should be given to Stapleton of A&F who, on a firmly positive note, surmised:

" These significant changes demonstrate the Company's ongoing commitment to being a leader in corporate governance best practices and responding to shareholder concerns. The Company will continue to review additional corporate governance enhancements as part of this commitment. "

We are in the beginning of a #NewFuture, indeed...

Stay FIERCE!

P.S. You can now follow the performance of the ANF stock – since its IPO to up-to-the-moment – with our interactive, immersive chart at the bottom of our site!





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All About Style! | Abercrombie & Fitch Spring 2014 Womenswear New Styles...

         GORGEOUS GIRLS, STEP into the #NewFuture with the breakthrough pieces of this SPRING 2014 – the first season of the mid-2010s! – at Abercrombie & Fitch! What to love and note this fashion season? Definitely, a lovely soft and light palette with outstanding interludes of coral distinctly for this spring – the bold navy present, of course, in ever classic strokes in dance with whites and grays in signature of A&F. The beautiful pieces to rave of the season are fashion-chic top crops, drapey pants; maxi and body-con fit dresses as well as rompers; skirts à la midi and mini-fit tube and skater style; natural and high-waist shorts in light washes; the cute roll-up shorts, too; mouthwatering polos in delicious, sweetly light blues and coral/pink shades in dip-dye ombre; the singular return of the babydoll fit; amusing and pretty graphic tees; and anything with lovely, intricate lacework, Aberlady!

This SPRING 2014 collection is totally starting off to have you epicly in awe! Furthermore, the effort to diversify the lineups for womenswear is compellingly noticeable in fashionable bloom! It's breathtaking. Preview some of the highlights of the best just rolling out...



Click images to view larger!




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TOP ROW, LEFT TO RIGHT...




T H E   G O O D S
FULL COVER, LEFT TO RIGHT...




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What are you most excited to rock this season? Missy, be the alluring flower of this amazing spring...

Stay FIERCE!






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Featured Goods of the Week! | January 28 - February 3...


PLAY THE STYLE field with this season's outstanding polos which offer a mouthwatering array of cool-light shades, understated logoing, and classic bold attitude as well!  ...Check out this week's Featured Goods!







ABERCROMBIE
& FITCH
E  N

KEENE VALLEY POLO
TURQUOISE
US$68







ABERCROMBIE
& FITCH
W  O  M  E  N

VICTORIA POLO
CORAL DIP DYE
FLAGSHIP EXCLUSIVE
US$50







abercrombie
g  u  y  s

ombre polo
blue dip dye
US$34.95







abercrombie
g  i  r  l  s

classic preppy polo
white
US$29.95







HOLLISTER Co.
D  U  D  E  S

CRESENT BAY POLO
HEATHER BLUE
US$34.95







HOLLISTER Co.
B  E  T  T  Y  S

TIDE BEACH POLO
NAVY
US$29.95







GILLY HICKS
G  I  R  L  S

LACY BACK PERFECT PUSH 'EM UP PLUNGE BRA
MINT GREEN
US$44.95








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