LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, December 31, 2013

Stores Allure! | Hollister Co. Mall of the Emirates Opening Soon...

WRITTEN BY CAMERON, TSOF CONTRIBUTOR


         THERE'S A NEW store causing quite a buzz in one of the most upmarket shopping malls in the world. The hoardings have just been taken down over the past two weeks and the beautiful storefront of the brand new Hollister Co. store can be seen.

The store is causing such a storm because it symbolises the arrival of A&F in the United Arab Emirates. Helped by Majid Al Futtaim Fashions, an investment group, the brand is going to be expanding into the UAE over the next year. There is already an A&F store planned, although the location of it has not been released as of yet. The Hollister brand is the main focus for expansion as it has a wider target audience, which is helped by the lower price point.

The store features parts of the new design, which was shown at the quarterly earnings presentation back in October. The store design is similar to the Nanjing store which opened last month. I genuinely really like the design of this store, it adds a sort of modern look to the whole brand...












Anyhow, the store opens 10:00AM (UTC+4), 2 January 2014. Two "hot lifeguards" are already at the store, but are notably more covered up than normal! Head down to catch the opening of the new store, or even just to get a picture with the lifeguards!

It sure will be one great opening, and I'll be posting pictures from the opening day soon after!

Are you planning on heading to the new opening? Are you going to be working at the store? Whatever your thoughts on this upcoming great store... Drop a comment below and I'll be sure to get back to you!




Friday, December 27, 2013

All About Style! | Abercrombie + Hollister Spring Preview 2014...

         NOW THAT WE'RE post-Christmas Winter 2013/14, it's 'bout time to begin fun with some Spring Preview cool! Piss off old man Winter with some outstanding season-irreverence in your style attitude...



#ABERCROMBIEHOT











#INHOLLISTER











For menswear, we continue with the season's intriguing trend for hot greens to maintain a style continuum from the Christmas period, through Pre-Spring (now), and prepping for the pending upcoming Spring season. New of-the-moment pieces are amazing cargo pants and also the sweatpants with exceptional vintage distressing and color fading. Bold, casual and classic...man, you've got the look!

With womenswear, we take a walk along the chic, breezy side of fashion. Harkening back to youthful, casual and preppy sophistication with our A&F Women's look, evoked is a certain modern, yet vintage, romanticism of a girl being one with beaches, sand, and sailor-fun. As for Bettys, the emotion runs along with liberated feel in dream under the SoCal sun. Undoubtedly of all select new pieces, the top attention-getter is womenswear's new "drapey pants" lineup this Spring Preview.

...Stay FIERCE!




Wednesday, December 25, 2013

Letter from the Editor! | Peculiar Mr. Christmas 2013...

An insta-classic? The highly admired pic from our new instagram account.
Photo by C.E.R. for The Sitch on Fitch.
         CHRISTMAS 2013 has been the fourth Xmas season at #THEHOTTESTBLOG, though very much quite the different one. Markedly, this has been the first to carry on with no high-profile A&F Flagship store openings festivities – what have always been our signature appeal, what thousands worldwide relish, and the hallmark of our Christmases. Instead, this Christmas 2013 we experienced took a thrilling sleigh ride through new territory...

This season, #THEHOTTESTBLOG experienced an inviting new restructuring, had a neat interaction with the lovely Sage Nicole Humphries (current A&F model), and provided clarity through affecting new developments as time progressed - the shooting at Westfield Garden State Plaza, Gilly Hicks' stores closing, the future of Abercrombie & Fitch Co., fire destruction at A&F Paris, and the game-changing leadership situation at the Company. All-the-while, we interwove new fun with relevant fashion and pop culture trends of the moment, followed Hollister as it crashed its waves of cool ever more around the world, and shouted euphoric glee to finally see the new a&f kids hoarding wall go up in London. Furthermore, in awe we grew as we came to be ever more acquainted with the beauty of A&F Shanghai to open in the spring.

But the icing on the cake was definitely our new special holiday tradition, FIERCEMAS, during which we celebrate the 12 days leading up to Christmas Day with ever hot gifts! Fans definitely had fun in wonder of what the Moose would gift each day (see all gifts), and I already can't wait for when FIERCEMAS will take things to amusing new heights next year!

No epic flagship store openings, indeed, as in prior St. Nick seasons, but we sure had a Christmas to remember!

Now on the day of family, friends, food, and awesome presents, I wish a very joyous yuletide blast to all you awesome readers of the #THEHOTTESTBLOG 'round the world! I leave you off with this, my favorite of festive tunes ever played for Christmas by the A&F Family...




...Stay FIERCE!




Friday, December 20, 2013

Stores Allure! | Shopping Fun at Abercrombie Kids...





B  R  A  N  D  O  N     T  O  W  N     C  E  N  T  E  R
B  R  A  N  D  O  N  ,     F  L




Thursday, December 19, 2013

Stores Allure! | Hollister Co. Shin Misato, Japan...

WRITTEN BY CAMERON, TSOF CONTRIBUTOR


         AFTER THE ROARING success of Hollister LalaPort Yokahama, the Company has opened its second Hollister in Japan, this time in LalaPort Shin Misato. This is such a brilliant location which is just northeast of central Tokyo!

The new store which features the classic 'beach hut' design, opened Thursday, 19th December, which is just in time for the Holiday season! (Yes, in Japan, Christmas is observed – named "Kurisumasu" [クリスマス] – if at least for festive consumerist reasons). Hollister sent some of the "Hot Lifeguards" to open the store which had a massive queue outside on opening day! I've included photos below from some of the lifeguards, and also some fans!















Being a 'Hot Lifeguard' clearly takes it's toll!


If you missed out on a picture with the "Hot Lifeguards" be sure to head to the store before the 21st December  as it will be the last day when they will be present!

Were you there on opening day? What was it like? Are you planning to visit the store sometime soon? Leave a comment below and I'll be sure to get back to you!




Wednesday, December 18, 2013

Stores Allure! | Abercrombie & Fitch Shanghai Hoarding Wall...

         EVERY NEW INSIGHT into the development of Abercrombie & Fitch in Shanghai – the to-be-historic first A&F on mainland China – is of awesome delight! This month, a great hoarding wall has gone up around an outstanding four-story part of the greater A&F Shanghai structure. Towering classically simplistically, yet bold, over the passerby, it boasts a massive advertising print of A&F branding and very amusingly looks the part of being a giant FIERCE cologne bottle package...



D  E  C  E  M  B  E  R     2  ,     2  0  1  3


D  E  C  E  M  B  E  R     6  ,     2  0  1  3


D  E  C  E  M  B  E  R     1  8  ,     2  0  1  3


D  E  C  E  M  B  E  R     1  8  ,     2  0  1  3


The elegant, great premises is located on the grounds of the upscale Jing An Kerry Centre (静安嘉里中心) mix-use development found within the heart of the Chinese fashion capital's swanky, high-end commercial area on Nanjing Road West (Nanjing Xi Lu; 南京西路). Its anticipated opening date is Saturday, 19 April 2014...



#ABERCROMBIESHANGHAI!



Stay FIERCE!

Discover more of A&F Shanghai – another historic landmark in the making – as time progresses, (here)!



A&F
SHANGHAI
IS NOW OPEN!

(  R  E  A  D     O  P  E  N  I  N  G     D  A  Y     R  E  P  O  R  T  )  !



UPDATE (19 APRIL 2014): A&F Shanghai is now open! Read the exclusive opening day report you will only find at #THEHOTTESTBLOG, (here)!

Images in this post © Travis F.




Tuesday, December 17, 2013

Featured Goods of the Week! | December 17-23...


"CALL ME CRAY!" says the iPhone over all the hottest cases! ...Check out this week's Featured Goods!







ABERCROMBIE
& FITCH
M E N S

A&F iPHONE CASE
NAVY
US$26







ABERCROMBIE
& FITCH
W O M E N S

A&F PHONE CASE
BRONZE
US$28







abercrombie
g u y s

a&f phone case
green
US$19.95







abercrombie
g i r l s

a&f phone case
pink stripe
US$19.95







HOLLISTER Co.
D U D E S

HOLLISTER PHONE CASE
ORANGE
ONLINE EXCLUSIVE
US$19.95







HOLLISTER Co.
B E T T Y S

HOLLISTER PHONE CASE
TURQUOISE
US$19.95







GILLY HICKS
G I R L S

GLITTER GH PHONE CASE
NAVY PENGUIN
US$19.95







Saturday, December 14, 2013

Stores Allure! | Hollister Co. Nanjing, China Store...

WRITTEN BY CAMERON, TSOF CONTRIBUTOR
  

         A NEW PIER has opened in Nanjing, China! The newest Hollister Co. store is located at the IST Mall in central Nanjing. It opened last Thursday, December 12, with a wave of fans queuing outside and eagerly waiting the epic opening. Hollister definitely did not disappoint by even sending four of their best known 'Hot Lifeguards'!

The store looks great and is gigantic! There appears to be an upstairs & downstairs which ensures that Hollister keeps a dominant figure in the incrementally ravenous, fast-paced Chinese fashion market. The store features the newly updated store design featuring wood and glass facades as opposed to the usual beach-hut entrance that we have all become too accustomed to! The format does still continue with video display across the windows as typical internationally – no see-through windows as shown in the CGI rendering that the Company showed at the shareholder's meeting, but I have to say I love the screens and the woodwork! It creates such a beautiful store!

In the run-up to the store opening, Hollister posted the following video on its Sina Weibo account...





The lifeguards posted some amazing pictures on Instagram whilst they were visiting Nanjing, before jetting off to Japan to open the new Hollister store in LalaPort ShinMisato, which will open on the 19th of December, perfect for the Holiday season! This store will feature the classic 'Beach Hut' design. I've included some of the photos from the Nanjing opening below for your viewing!





















The store opening looked amazing! Were you there? Are you going to be visiting the new store? What do you think of it in general? Leave a comment below and I'll be sure to get back to you!



#WELOVECHINA!



...Stay FIERCE!




Friday, December 13, 2013

News Now! | Abercrombie Kids Savile Row, London New Developments...


         THE JOY IS truly wondrous to finally see the abercrombie-branded construction hoarding wall now up after more than two years of dragging struggle to bring this upcoming store into realization. The planned abercrombie kids flagship store – the first standalone a&f kids flagship in the world – is now beautifully manifesting itself at No.3 Savile Row a stone's throw from A&F London. The roadblocks over the past prolonged period of battle have been annoying and tiring, but to be left in the past for good riddance. We couldn't be anymore happy to finally see this retail project flourishing more onsite, and this wonderful and positive new development comes beautifully as we get ever more merry for the Holidays!



How beautiful is that! Oh, and check out that construction
guy just chillin' there on break on the window sill! LOL
Photo by Jen B., 12 December 2013

Permission documents as displayed on the hoarding wall.


The project description reads: "Internal and external alterations comprising retail accommodations on the lower ground [floor], ground [floor], 1st and 2nd floors with associated office accommodation on the 3rd and 4th floors." It is expected to be completed by 41 weeks after the starting date which has been marked as October 28, 2013. Forty-one weeks exactly after that date falls on August 11 (unrelated, though incidentally, the A&F Hong Kong two-year anniversary). We can expect the opening in the latter-half of 2014.

The collaborating designer is the firm Househam Henderson which has done work for the likes of Tom Ford, Montblanc, Bottega Veneta, and many significant high-profile locations for Abercrombie & Fitch Co. in Europe.

Stay FIERCE!




Thursday, December 12, 2013

All About Style! | Abercrombie Christmas 2013, Country-Cool...

         AMERICAN COUNTRY-COOL has now reached an unprecedented zenith of widespread, mainstream cultural popularity. It is as if the gods of the great ole frontier determined the latter-half of 2013 to experience a heated concentration of vintage denim shirts and jeans, country-inspired electro bangers, sexy Southern guys and gals, and even a luxuriously classic cowboy/girl spin with one of high fashion's greatest icons. Now in the final days of 2013, country-cool is partying it hardcore-badass during its most epic moment ever!




Bruce Weber's classic photography of actor Ashley Hinshaw for
A&F Back-to-School 2013 recalling golden Lady Columbiafrontierism,
and Manifest Destiny as interpreted by TSOF Editor-in-Chief, C.E.R.




Former A&F Model Chris Carmack (BTS 2004) plays as Will Lexington, a
closeted gay country music heartthrob, on the smash-hit TV series, Nashville.
After guest starring appearances, Carmack is made a series regular for Season Two.
Season Two premiered September 25 with the mid-season finale December 11.




Music video for Avicii's "Wake Me Up" which became a viral hit in the fall.




Miley Cyrus' Bangerz album released on October 8 in the US.
She calls it "dirty south hip-hop". The album incorporates
elements of hip-hop, synthpop, and country music.




Above, official music vid for Pitbull's "Timber" feat. Ke$ha.
Below, Pitbull and Ke$ha performing the country dance-pop banger
at the 2013 American Music Awards on November 24.






Looks from CHANEL "Paris-Dallas" Métiers d'Art 2013 by Karl Lagerfeld.
Runway collection part of the star-stutted greater event which kicked-off with the premier
of Lagerfeld's film, The Return, and paying homage to Coco Chanel's connections to America.
Presented at the Fair Park in Dallas, Texas, on the night of December 10.


Very well amid the epically raving, of-the-moment, fun cultural and fashion attitude topped off magnificently by "Paris-Dallas" – which trended top ten that night on Twitter along with the national television broadcast of the Victoria's Secret 2013 fashion show; though still trending the following day even after the VSFS had fallen out! – #THEHOTTESTBLOG shows you how to work it #ABERCROMBIEHOT with our fave all-American Abercrombie & Fitch...



Click images to view larger!



















“ SWING YOUR BODY
ROUND AND ROUND
END OF THE NIGHT, IT'S
GOING DOWN! ...I'LL BE
THE ONE YOU WON'T
FORGET! ”



Ride 'em wild, FIERCE A&Fer, and you best defs represent!

...Stay FIERCE!