LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Tuesday, July 30, 2013

Blogger Cameron in Scotland! | Abercrombie & Fitch Diversity & Inclusion...

Hey Dudes & Bettys,

How are y'all this week? It's only a short post from me this week, but about one of the most important things in any workplace: Diversity & Inclusion. I don't know if any of you have noticed the hundreds of 'A&F Diversity and Inclusion Challenge' videos on YouTube - those which are posted by the Company's stores. This dosen't just include A&F stores, but Hollister, Gilly Hicks and A&F Kids all participate. I've picked out six of my favourite videos... :)


 HCo Lakeland Square Mall, FL (USA)

HCo Festival Walk, Hong Kong (PRC)

HCo GranVia2, Barcelona (Spain)

HCo Altmarkt Galerie, Dresden (Germany)

HCo Walden Galleria, Cheektowaga, NY (USA)

HCo Europa Passage, Hamburg (Germany)


Also worth a notable mention...



#ERASEEXCLUSION



Which one's did you like? Have you spotted another really good video? Be sure to let me all know in the comments section below!

Also, check out the cool new mobile cases from Abercrombie & Fitch for the iPhone 4/4s and iPhone 5. They're $26 from the A&F website. These aren't showing on the UK website yet, although, I'll keep all of you informed :)

Stay FIERCE!

~Cameron

Monday, July 29, 2013

Marcus in America! | Abercrombie & Fitch Mens Activewear Line...

Hey everyone! Happy Monday (well as happy as a Monday can be).

Abercrombie & Fitch Co. has recently launched a new clothing line for men. The line is called A&F Active, and Hollister also has one called Hollister Sport. Of course, this comes after the Back-to-School 2013 introduction of GH Sport for girls over at Gilly Hicks. From what I can tell on the websites, the materials are very similar to American sports retailer Underarmor. The A&F and HCo lines for guys include t-shirts, pull overs, jackets, shorts, sweatpants, and boxer briefs...



This is an example of a t-shirt from the line.
As you can see, the preview size is medium and not small.
May probably mean it’s a fairly tight fit considering activewear.

Personally, it seems like an awkward time to launch such a line after the recent bad PR in May over body image. A&F’s stocks have seemingly not benefited from it either. On another point, to be fair, their classic sweatpants are really bulky and not meant for the gym so I will probably pick up a pair of the active sweatpants in the near future.



NYSE: 'ANF' stocks (source)

Only time will tell if this clothing line will help out Abercrombie & Fitch; and as an A&F enthusiast, I really want things to work out...


Later,
Marcus

Saturday, July 27, 2013

Club Cali! | Hollister Back-to-School 2013 Humor, Fun, and Love...


Gettin' witty, cheeky with it at Club Cali! Have you checked out the all-new downloads for your hottest accessories? #HumorMeHollister






































GET MORE PHOTO EXCLUSIVES FROM ‘CLUB CALI’...
FANTASTIC BACKGROUNDS, FACEBOOK COVERS, AND MUCH MORE!
JOIN TODAY FOR THOSE & OTHER HOT OFFERS!


CLUB CALI is exclusively available only in the United States. Check out the CLUB CALI terms and conditions, including more detail on content and offers, (here)!

The A&F Club! | Abercrombie Back-to-School 2013 "Stars on the Rise"...


Grace your BFFs – your phone, computer, tablet, etc. duh! – with the brilliance of our favorite #StarsOnTheRise! The only funny quirk is that Taylor Handley's image is the Facebook cover pic for every download file... But who can't get enough of him with Carrie, right?!






































GET MORE PHOTO EXCLUSIVES FROM ‘THE A&F CLUB’...
FANTASTIC BACKGROUNDS, FACEBOOK COVERS, AND MUCH MORE!
JOIN TODAY FOR THOSE & OTHER HOT OFFERS!


THE A&F CLUB is exclusively available only in the United States. Check out THE A&F CLUB terms and conditions, including more detail on content and offers, (here)!

Thursday, July 25, 2013

Photo Exclusives! | Abercrombie & Fitch Fifth Avenue: A Photographic Pass-by...

Located on the corner of 5th Ave and West 56th Street is one of the greatest consumer attractions on New York City's world renowned Fifth Avenue. The ultimate mecca for FIERCE fans around the world, the Abercrombie & Fitch flagship store in Midtown Manhattan stands as the commanding, original A&F Flagship in the modern era of the American icon's 121 year history. Here, French photographer Charles Marion shows us snapshots of his passing-by during a trip to the Big Apple...



Click images to view larger!


















Stay FIERCE!

The Sitch on Fitch thanks photographer Charles Marion for his contributions to THE HOTTEST BLOG. Photos in this post are by Charles Marion, for The Sitch on Fitch, and they may not be used/altered without permission by the author. ALL images © Charles Marion. Written content © C.E.R.

Wednesday, July 24, 2013

Hollister Co. Taikoo Li Sanlitun Pics...

On Saturday, June 29 (6月29日), the iconic Southern California fantasy opened doors at the arty-trendy Taikoo Li Sanlitun (三里屯太古里) mixed-use development in the Chaoyang District (朝阳区) of Beijing (北京). The second Hollister in the Northern Capital, HCo Taikoo Li Sanlitun is the fifth store in mainland China and the seventh overall in the greater People's Republic of China (中华人民共和国) when including the two stores in the Special Administrative Region of Hong Kong (香港特区). Not much pics were released, but out Scottish contributor Cameron found nice pics shared by Elle China...












Check out the rest of the images (here)...



#SOCALBEIJING#
新浪微博



Stay FIERCE!

Tuesday, July 23, 2013

Get the Look! | Ashley Hinshaw Abercrombie & Fitch "Stars on the Rise" Outfits...


Glowing with a classic radiance of golden Americana, actor Ashley Hinshaw's quintessential photography, by our icon Bruce Weber, evoke artistically a timeless ideal of nature, labor, and freedom. Her pieces worn in the photos are denim works by Abercrombie & Fitch following in step with all-American casual attitude. For the July 11 celebratory launch party of this wonderful Back-to-School 2013 "Stars on the Rise" campaign, our girl Ashley shined in a chic, fun, casual-cool look on the red carpet at A&F The Grove in Los Angeles.

In this Get the Look! post, The Sitch on Fitch provides you with style-aid on how to piece together your own hot, Ashley-inspired looks! Out of all the goods currently available by Abercrombie & Fitch, the only exact item worn by Ashley that we could find were her shorts from the LA party. The rest of the suggested pieces in this post are the fashionably closest matches to complete the looks... Enjoy!



















ABERCROMBIE
& FITCH
W  O  M  E  N

HADLEY DENIM JACKET
DARK WASH
US$98

(MORE)






ABERCROMBIE
& FITCH
W  O  M  E  N

KIRAN DENIM SHIRT
LIGHT WASH
ONLINE ONLY ITEM
US$68

(MORE)






ABERCROMBIE
& FITCH
W  O  M  E  N

A&F SKINNY JEANS
DESTROYED LIGHT WASH
US$88

(MORE)












ABERCROMBIE
& FITCH
W  O  M  E  N

BEAUTIFUL SHINE NECKLACE
GRAY W/EMBELLISHED SILVER
FLAGSHIP EXCLUSIVE ITEM
US$68

(MORE)






ABERCROMBIE
& FITCH
W  O  M  E  N

KENDALL LACE SWEATSHIRT
HEATHER GRAY W/LACE FRONT
FLAGSHIP EXCLUSIVE ITEM
US$68

(MORE)






ABERCROMBIE
& FITCH
W  O  M  E  N

A&F HIGH-RISE SHORTS
EMBELLISHED DARK WASH
US$78

(MORE)


Featured Goods of the Week! | July 23 through July 29...


Everyone's favorite is a p-witty little hottie... ;) #EasyWithWords Check out this week's featured goods...







ABERCROMBIE
& FITCH
M  E  N

GOODNOW MOUNTAIN TEE
NAVY
US$30

(MORE)






ABERCROMBIE
& FITCH
W  O  M  E  N

ADDISON TEE
WHITE
US$26

(MORE)






abercrombie
g  u  y  s

hurricane mountain tee
heather gray
US$17.50

(more)






abercrombie
g  i  r  l  s

blythe embellished tee
heather pink
US$29.50

(more)






HOLLISTER Co.
D  U  D  E  S

MARINA PARK T-SHIRT
NAVY
US$17.50

(MORE)






HOLLISTER Co.
B  E  T  T  Y  S

SEASCAPE SHINE T-SHIRT
WHITE
US$19.50

(MORE)






GILLY HICKS
G  I  R  L  S

CHEEKY KISS SHINE GRAPHIC TANK
HEATHER GRAY
US$24.50

(MORE)