LAUNCHED IN 2010, THE SITCH ON FITCH BECAME THE INSPIRED, RESPECTED BRAND OF PASSION OVER THE ACHIEVEMENTS AND PRESTIGE OF ABERCROMBIE & FITCH CO. (ADMIRATION FOR ITS PAST GOING BACK TO 1892 AND FOR THE MODERN-TIME HEIGHTS OF THE MIKE JEFFRIES ERA); IT WAS OFFICIALLY, POSITIVELY RECOGNIZED BY A&F HOME OFFICE BY APRIL 2012, WITH A DIRECT EMAIL TO THE EDITOR-IN-CHIEF, DURING ITS GROWTH AS THE ONE-OF-A-KIND, MULTINATIONAL ONLINE PUBLICATION, WITH HIGH-GRADE PRESENTATION WHICH EVOLVED OVER ITS RUN, FOR RELEVANT, UNIQUE, IN-DEPTH BUSINESS, CULTURE, AND STYLE CONTENT FOR THE COMMUNITY OF CUSTOMERS AND ASSOCIATES WORLDWIDE (MONTHLY PAGEVIEWS SURPASSED 110K BY AUGUST 2012); AND IT WAS FOLDED BY SEPTEMBER 2015 AFTER THE DECEMBER 2014 RETIREMENT OF MIKE JEFFRIES AND THE EDITOR-IN-CHIEF'S DISTASTE WITH THE FURTHER DEGRADATION OF THE COMPANY BY ITS NEW MANAGEMENT. WITH CONTENT BY THE PERSPECTIVE OF DEVOTED CUSTOMERS AND ASSOCIATES FROM AMERICA, EUROPE AND FAR EAST ASIA, THE SITCH ON FITCH (2010-2015) REMAINS AS A HISTORICAL, ZEITGEIST ONLINE PUBLICATION OVER THE FINAL YEARS OF THE MIKE JEFFRIES ERA. THIS SITE WILL BE REVAMPED SOON TO OFFICIATE AN INTELLIGENT ARCHIVE FOR THE USE OF ALL PARTIES INTERESTED IN THE CONTENT PUBLISHED DURING THE PUBLICATION'S ORIGINAL RUN.

Friday, January 11, 2013

Aimee in America! | Abercrombie on Holiday...



Happy New Year Fashionable Dudes & Bettys!!


How were your holidays?

I had a fabulous time in Florida, but I'm excited to be back to share all the Abercrombie and Hollister I spotted. With so many visitors in Florida over winter, the street style was hot-- despite the bit cooler weather.

As the weather unpredictably switches from really hot to cold, I noticed a lot of jeans and hoodies instead of layering button down shirts and sweaters. There was also a mix of Abercrombie winter collection items with some pre-spring collection items. I'll write more about the pre-spring collection next week though.  Note - some of these items are not the exact items I spotted on holiday as they may not be sold anymore or I just couldn't remember them (European accents were distracting ;)).

On the Guys:




The A&F fleece lined All-Season Weather Warrior (US$120) is totally hot and actually one of my favorite guys' items right now. Navy Abercrombie jackets seemed to be a big thing with Brits (Britsh) and Italians especially. If you want to go bolder, try the blue or yellow version. Casual Hollister polos like the Daley Ranch Polo in blue- or any of the nine bold colors- (US$29.50) are cute and preppy whether you're going to the beach or golfing. The A&F Fish Hawk Cliff Sweatshirt (US$90), like the All-Season Jacket is great for unpredictable weather or when you're not holidaying somewhere warmer. If you prefer full zip sweatshirts, the A&F Lake Eaton in red is very similar to the many athletic jackets I saw on the hot Italians. I spotted mainly lighter wash slim straight jeans like the A&F destroyed medium wash slim straight jeans (US$39). To finish any Florida holiday look, go with HCo's Break Line cologne(US$30). The saltwater and citrus makes me imagine warm sun and sand. 

On the Girls:




Lace and floral embroidered tank tops like the HCo El Pescador Cami (US$24.90) and A&F Brenna Shine Tank (US$58) are flirty, fun, and perfect for holiday. They're also really versatile for all-year; they've been my favorite pieces since the winter collection was launched. The HCo Crescent Bay Hoodie ($15.80) is very casual, but cute and easy to throw on with a pair of super skinnies or shorts. I saw a lot pullover and full zip logo Hollister hoodies on holiday. High rise shorts like the A&F destroyed medium wash high rise shorts (US$54) have been really popular since last summer and look like they will continue to be this spring and summer. Cute lace and floral dresses are also perfect for hanging out on holiday. Like the A&F Zoe dress (US$99.90). The pink is my favorite of course, but the white dress with a skinny leather belt shown on A&F's website is so cute. To finish your holiday look, spray on some Crescent Bay Perfume EDJ (US$24). The watermelon and poppy scents are so carefree and fun. Members of Club Cali can currently preview the rollerball version (US$16) through the club's "bonus" page.

What are your favorite holiday looks? Let me know in the comments below.

Check back next week to see some of my favorite Pre-Spring Collection items.
Until Friday...
Stay Fabulous&FIERCE!
xoxo Aimee ♥